In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience.

This episode covers a range of topics, including:

• Contextualising learning for your audience
• The power of humility in learning and marketing
• How a marketing mindset will help L&Ders

And as Han promised in the ep, here's the link to the Learner Personas guide.

• Han's LinkedIn
• Sam's LinkedIn

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:

• The cobra effect
• The pitfalls of incentivising learning
• When you can use competitions or incentives (but Han is still reluctant!)

LINKS:

• Han's Linkedin
• The AIDAL episode of the podcast
• And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!

LINKS:

• Han's LinkedIn profile
• Grace Beverley's Podcast, Working Hard, Hardly Working
• Boot's latest TV advert