• Marketing Negotiations, The Good, The Bad and The Ugly

  • De: The Drum
  • Podcast

Marketing Negotiations, The Good, The Bad and The Ugly Por arte de portada

Marketing Negotiations, The Good, The Bad and The Ugly

De: The Drum
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  • Resumen

  • On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way. 

    Hosted on Acast. See acast.com/privacy for more information.
    The Drum
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Episodios
  • Jonathan McCallum on experiential marketing in a changing landscape

    Jonathan McCallum on experiential marketing in a changing landscape
    Dec 1 2023
    This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 m
  • Ian Sohn on mastering the art of collaborative negotiations

    Ian Sohn on mastering the art of collaborative negotiations
    Jun 28 2023
     This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 m
  • Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

    Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
    Jun 21 2023
    This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 m
Liderazgo Marketing Economía
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