Today, I'm sharing with you my author journey, from before my first book was written, through to now, four books and tens of thousands of sales later. I've never sat down and just talked about my full journey, the ups and downs, and the learnings I've had along the way, so I hope you enjoy this chatty episode! RESOURCES MENTIONED & HOW I CAN HELP YOU! THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! https://www.marketingbyshelby.com/club THE LIFETIME LAUNCH: Launch your product with social media: https://www.marketingbyshelby.com/the-lifetime-launch ALL GUIDES, COURSES AND RESOURCES to help you with marketing: https://www.marketingbyshelby.com/marketing-offers FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie
During today's episode, I recommended that you listen to this episode, which will help you learn how I'd grow my social media from scratch, and also this about launching a book and how I get thousands of preorders.

I also recommended this where you can discover 6 marketing lessons learned in my 8 years as an author.

Thanks for listening to today's episode!

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, I chatted with Paula Banks, children's author, who is embracing marketing and social media and getting results because of it! We're talking about social media marketing, book launching, getting your book into libraries, finding an illustrator for a children's book, and more in today's episode! Resources mentioned (and loved by Paula!): THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT NOW! We'd love to have you inside the membership for busy creatives who are looking for support with social media marketing: https://marketingbyshelby.com/club Accelerate Your Author Instagram, the step-by-step guide Paula used to get set up on Instagram and grow her audience: https://www.marketingbyshelby.com/accelerate-your-author-instagram The Lifetime Launch, the 1-hour video course to help you learn the step-by-step to launching a new product on social media: https://www.marketingbyshelby.com/the-lifetime-launch FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at ⁠https://marketingbyshelby.com/freebie⁠ My marketing community: THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club! ⁠https://www.marketingbyshelby.com/club⁠ Also mentioned in this episode: Step by Step TikTok Guide (there is a version just for authors, and a version for all other creative types!): ⁠https://www.marketingbyshelby.com/tiktok-solutions⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing my tips and tricks to help you improve your author Instagram, because it is a great place to build connection and community with readers - and make sales too. Tune in to today's episode for a review of my clients' Instagram pages, ways to improve your bio, profile, highlights and posts. No matter what genre you write in, these are tips that can be applied to your page today!

During today's episode, I recommended that you listen to this next, which will help you learn how I'd grow my Instagram from scratch: https://www.youtube.com/watch?v=0CSe733thDo

I also recommended this, which will help you learn what you need in your author newsletter: https://podcasters.spotify.com/pod/show/marketingbyshelby/episodes/This-is-What-You-Need-in-Your-Author-Newsletter-e2n97nm

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and set up book signing events, connect with readers on social media and more!

Be sure to use code SHELBY50 to get the special introductory rate for Mary's course mentioned in this video. You can find the course here: https://marybellebooks.com/book-promotion-course

During today's episode, I recommended that you listen to this, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA

I also recommended this step-by-step guide to launching your book on social media: https://www.youtube.com/watch?v=C-Pt1EJWKM8 , and this will help you learn about social media analytics for authors: https://www.youtube.com/watch?v=RIXyomtQ3ps.

Lastly, I recommend this where you can learn how to sell your books direct, stand out, and get preorders: https://www.youtube.com/watch?v=4aBNaGudpnE.

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join us in The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, we're talking about reviving a dead social media account, including how to know when it's time to start over, 3 steps to reviving your account's profile, content and engagement, and how long it will take to start reviving your account. This episode is for you if you're looking for a step by step to reviving your social media account - whether it's on Instagram, TikTok, Facebook or somewhere else! FREE SOCIAL MEDIA CLASS: Check out my latest freebies, like my Free Masterclass to help you get your social media content sorted in one hour, at https://marketingbyshelby.com/freebie

During today's episode, I recommended that you listen to this, which will help you learn how to grow your social media audience from scratch: ⁠https://podcasters.spotify.com/pod/show/marketingbyshelby/episodes/How-Id-Grow-My-Social-Media-Audience-From-Scratch-e2mva1r⁠

I also recommended listening to this for social media tools to try in 2024: https://www.youtube.com/watch?v=s0W6rOvYHvg⁠https://www.youtube.com/watch?v=s0W6rOvYHvg⁠ , and this for tips on how to grow your audience in 2024: ⁠https://www.youtube.com/watch?v=5qv5URcSqvo⁠

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠⁠https://marketingbyshelby.com/freebie⁠⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠⁠⁠https://www.marketingbyshelby.com/club⁠⁠⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠⁠

⁠⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠⁠

⁠⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠⁠

⁠⁠⁠https://marketingbyshelby.com/⁠⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Author newsletters are a powerful tool for building your community of readers and making sales of your book! But a lot of my clients get stumped on what exactly to put inside their newsletter, which prevents them from sending them out and engaging their readers. In this episode, I cover everything you need, from what to actually put in your newsletter, what tools and platforms to use, what newsletter metrics to pay attention to, and more. Tool I recommend: Mailerlite for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTY...

During today's episode, I recommended that you listen to this next, which will help you learn how I market my books on social media every week: https://www.youtube.com/watch?v=E1kHa5WH-0w

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

So you're gearing up to launch your first product, but you don't know what to post on social media to grow an audience? Here's exactly what I'd do if I were starting on social media from scratch and didn't yet have a product or book to sell! The Lifetime Launch, the step-by-step 1-hour video course to launching a creative product! Plus, you'll get templates for your launch, like email templates, social media templates and even some video scripts. Grab the course here: https://www.marketingbyshelby.com/the-lifetime-launch The platform I use for email marketing (aff link): https://www.mailerlite.com/a/6m6hIJTYujG6

During today's episode, I recommended that you listen to this, which will help you learn how I get thousands of book orders with my launches: https://www.youtube.com/watch?v=a-Bqod021FI

I also recommend this to help you grow your audience in 2024: https://open.spotify.com/episode/00GKhkmFhCP20mGAj0Y64y

And finally, this recommendation will help you learn what you need in an author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.