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Marketing the Barbie Movie: Going Big Garnered Big Results
Nov 28 2023
Length: 36 mins
Podcast

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Marketing the Barbie Movie: Going Big Garnered Big Results

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Summary
Newhouse Associate Dean Regina Lutrell and Research Assistant Carrie Welch examine the outsized marketing of the Barbie Movie. The success could shape future marketing efforts.

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Art Entertainment & Performing Arts

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