In the hustle to make your marketing easier, you might be accidentally sending potential clients to other websites - especially on Instagram - through all the "Link in BIO" tools that people use every day.

But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too.

Think about it: when you use these tools, you're sending people to someone else’s website and giving away valuable traffic, clicks and visits to someone else's website. Stop giving that valuable traffic away!

By using these link tools or other ones where the click takes people to a place that is not your website, you're missing out on that extra website traffic, which also means the search engines are missing a critical message about your website.

Listen to the episode to understand this lesson - as this lesson, in particular, goes way beyond Instagram and your Link in BIO! It’s a lesson that applies to so many other areas of your marketing, and there is a simple fix to it.

A fix that is easy to do… and gives your website a traffic boost - instantly.

Hit play to learn the fundamental marketing strategy behind this episode and how to reclaim your traffic. Because if you want traffic and leads - the two things that turn into clients, you’ve got to stop sending people to someone else’s website.

Visit the shownotes page to access the resources mentioned in this episode, including a free tipsheet to download and guide you with the ‘fix’ to this issue - http://marketingyourprivatepractice.com/116

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So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business.

If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and you need to ensure you have planned the program out from idea to pricing.

We will discuss how group programs seem like an easy way to earn more; they often require careful planning and strategy. Many business owners overlook the essential steps needed to ensure these programs are profitable.

Kathy will share the importance of building a solid revenue base before branching out into group offerings. This is often the biggest detriment to group programs that are not getting filled with clients or make you feel like you’re serving 50 people instead of 15 in the group.

In this episode, you'll learn about 5 key strategies to help you ensure you price your program to make a profit from your program.

Kathy also shares real-life examples of how overlooking these steps can lead to financial losses and empty groups.

Tune in to learn how to set your group programs up for success and ensure they contribute in a positive way to your bottom line and make a profit!

You can access the full whontoes on our website at http://marketingyourprivatepractice.com/115

Be sure to take advantage of the savings on the Pricing Calculator Mentioned and use the coupon code: CALCULATOR50 to save 50% - https://academy.pepperitmarketing.com/calculator

Click here to send Kathy a text message about this Episode

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If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.

This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.

When practice and business owners aren’t getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!” But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away.

This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.

Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy’s 5-step checklist to help you simplify your offers.

You’ll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?”

Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!

The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/114

Click here to send Kathy a text message about this Episode

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Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business.

Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups in your area may not always fill your cup.

This is why one of the groups I attend is one that many folks do not always see as a networking group because its main purpose is not networking!

This week on the podcast, I spoke with Cheryl Cook, one of the co-chairs of the 100 Women Who Care Halifax Group, about what makes this group different than a typical networking group - especially since it is not even called that!

Hit the play button to listen in and learn more about the 100 Women Who Care groups - which are all over Canada and the US - and find out how they work, and the hidden benefits women in business can get from joining their 4 meetings each year - yes only 4 events a year!

Be sure to listen in - it will inspire you to rethink what opportunities for networking are out there - some of them may fill your cup - and your client roster - more than you realize.

There are some resources mentioned and you can find them on the shownotes page at: http://marketingyourprivatepractice.com/113

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

If you’re struggling to get more of your ideal clients to book consults … you're not alone.

This is one of the bigger challenges when it comes to marketing a private practice or service-based business. Especially if you seem to always be explaining your services over and over, leaving people more confused than ever.

It's time to flip the script. By focusing on the core problems your ideal clients face and speaking their language when it comes to their problems, you can transform your message into a magnet for those who need your help.

The key to breaking through the noise is having marketing messages that are so specific, that people feel like you're reading their minds. When they book a consult they tell you right away that it felt like “You were inside my head!”

That's exactly what we're covering in this lesson - how getting specific in your messaging can lead to more consults and clients!

Here's what you'll walk away with:

• Understanding Your Audience: Knowing how they feel and how they describe their problems.
• Why Specificity in Messaging Matters: Learn why you must weave your clients' words into your marketing to create a message that hits home instantly.
• 5 places to find the “Words Your Clients Say: Discover where to find the words to include in your "Words They Say" document - a goldmine of insights direct from your ideal clients' mouths.

By the end, you'll know what you need to create a message that hits home, builds trust, and turns interested people into paying clients without having to chase them all over to sign up! Ready to make this magic happen for your practice or business? Hit play now!

There are some resources mentioned and you can find them on the shownotes page at: http://marketingyourprivatepractice.com/112

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Every business and practice owner wants more traffic and leads - podcast hosts are no exception.

In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter, Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too.

Kelly and her sister and cohost, Jessica Colarco, knew they were not getting the growth they wanted from their podcast and asked Kathy to help them figure out what might be the issue and what to do to reverse the situation.

The marketing roadblock stopping them was how to get more people listening to the podcast to take action and visit their website and get connected to them either via social media or by getting their free guide.

During their review, Kathy found several issues that were getting in the way of their goals… and then she shared 5 specific areas to make the changes to improve the results and build that community of women they are seeking to inspire.

Listen in to learn:

• The role your marketing foundations play in marketing a podcast or business
• Why your message needs to be clear everywhere - web content, landing pages, signup buttons and your CTAs
• How optimizing something as simple as your Instagram BIO link can bring you more website traffic

You can connect with Kelly and Jessica and access the free resources mentioned - via the links on our shownotes page: http://marketingyourprivatepractice.com/111

Don't forget to take this free Marketing Foundations Quiz and get a bonus checklist to help you make sure you have your foundations solidly in place! Quiz - https://www.pepperitmarketing.com/quiz

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

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🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

How do you get your marketing to bring in more clients? The secret sauce might just be in the words you use - or don't use - in your marketing.

Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results.

And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too!

This lesson will enlighten you on a content marketing strategy to get your message across to people so that they know you have the expertise and services or products to help them!

We're going to cover - in a very easy-to-understand lesson - how using keywords in ALL of your marketing content can help your message reach more people - from a real-life example of content Kathy had someone edit before it got published - a testimonial! Yes, even testimonials are marketing content to think about using keywords to improve the message.

And… don’t be scared of that tech word - keywords - those keywords and a little know-how on SEO will explain how to sprinkle a little magic in the form of keywords into your content to attract more clients.

Here are 3 lessons you'll learn by tuning in:

• Why Keywords aren't Just for Website Content
• An easy way to understand the basics of SEO and Keyword Basics
• The Power of Keywords in all types of Testimonials

There are some added resources mentioned in this episode and you can find them all on the shownotes page at - http://marketingyourprivatepractice.com/110

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro.

Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch and start attracting and booking more clients.

Here are 3 lessons we cover in this episode:

• Why you must focus on the present, not the past
• Create clarity and lose the rambling words in your marketing messages
• Kathy’s 5-step formula for an effective elevator pitch that will attract, not repel clients

By focusing on these key lessons and using the formula, you'll transform your elevator pitch from blah to brilliant and will see the changes instantly in the faces of those who heard your message.

You will go from raised eyebrows trying to understand what you do and sometimes even who you are (it happens!) to reaching more people and helping them change their lives.

All because people finally understand what you offer your clients - not only your services but how you transform their lives for the better!

Don't miss out on this episode – and especially Kathy’s samples of elevator pitches - bad and good and an opportunity to have her review your updated Elevator pitch for free!

Hit play and let's get you attracting more clients with the most effective elevator pitch ever!

You can access the resources mentioned + take advantage of the free elevator pitch review on our shownotes page at http://marketingyourprivatepractice.com/109

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

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~ Thanks for Listening!