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In this episode, Megan discusses the importance of email marketing and provides tips on how to build a successful email marketing strategy. She emphasises the direct communication, personalisation, cost-effectiveness, and measurability of email marketing. Megan also shares insights on how to grow your email list and craft engaging emails, including tips on subject lines, personalisation, valuable content, clear call to action, and design/layout. She concludes by highlighting the importance of analysing key metrics to continuously improve your email marketing strategy.

Email marketing is a critical component of a successful marketing strategy due to its direct communication, personalisation, cost-effectiveness, and measurability.
To build a successful email marketing strategy, focus on growing a quality email list by offering value, using sign-up forms, lead magnets, social media, and events.
Craft engaging emails by using compelling subject lines, personalisation, valuable content, clear call to action, and clean design/layout.
Regularly analyse key metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate to improve your email marketing strategy.