• Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas

  • Sep 24 2024
  • Duración: 28 m
  • Podcast

Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas

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  • Resumen

  • Welcome back to Camp Content, where we explore content creation and revenue growth. Today, we feature Steven Thomas, Chief Revenue Officer at Asigra, who brings over 25 years of experience in enterprise SaaS, cybersecurity, and data protection. Host Molly Ruland and Matt Billman will discuss Stephen’s career across companies like Risk Optics and Symantec, and his role at Asigra in Toronto with their SaaS Assure platform. Tune in to learn how Steven uses AI in sales, builds client relationships, and the leadership lessons he values

    Connect with Stephen: https://www.linkedin.com/in/stephenthomascissp/

    Website: https://www.saasassure.com/

    Episode Timestamps:
    00:00 - Intro
    00:29 - Boosting Data Backup Partnerships with Midsize MSPs
    05:34 - Navigating Email Marketing Amid Tech Giant Updates
    07:03 - Supercharging Engagement Through LinkedIn and Events
    11:46 - Pinpointing and Engaging MSP Target Clients
    14:53 - Crafting Winning SaaS Strategies for MSPs
    17:47 - Streamlining Payments and Fostering Community Growth
    20:44 - A Leadership Approach by John Elled
    23:28 - Navigating Product Development for Startups
    25:17 - Embracing the Impact of Authentic, Imperfect Writing
    26:47 - Escaping AI Constraints for Creative Freedom
    27:55 - Outro

    Quote of the Episode: "Focus on knowing your ideal customer. For us, it's managed service providers targeting specific clients."— Stephen Thomas

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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