Episodes

  • How to Validate an AI SaaS Idea by Building It in a Weekend — with Richardson Dackam
    Oct 15 2025

    Richardson Dackam is an AI Automation Engineer who's built a full ecosystem around one goal — helping founders build faster using AI. A YC Startup School alum and former senior engineer at Ticketmaster, FreshBooks, and Aurora Solar, Richardson blends deep technical experience with rapid prototyping systems that empower solo founders to go from idea to validated AI SaaS in a single weekend. Through his podcast, courses, and community, he teaches how to harness agentic AI frameworks, automate product workflows, and launch with speed — without waiting for a team, funding, or perfect plan.


    In our conversation, Richardson shares:
    → Why most founders freeze — and how to break idea paralysis
    → The playbook to validate and build AI SaaS in just 48 hours
    → What makes a painkiller idea (vs. a vitamin)
    → How to use AI for customer research, roleplay, and PRD writing
    → The tools behind “Weekend Architecture” and real-time prototyping
    → His favorite way to get feedback before writing a single line of code
    → Why community is the ultimate shortcut to traction
    → What founders get wrong about market timing and speed


    Whether you're a solo founder, indie hacker, or operator, this episode is packed with frameworks you can put into action immediately — even this weekend.


    Where to find Richardson Dackam:

    → Website: https://richdackam.com/

    → LinkedIn: https://www.linkedin.com/in/richardsondx/

    → X/Threads: https://x.com/RichardsonDx


    Where to find Mike Sirius:

    → Website: https://www.mikesirius.com

    → LinkedIn: https://www.linkedin.com/in/msirius/


    In this episode, we cover:

    00:00 Introduction to Tech Growth and AI

    05:47 Overcoming Founder Challenges and Decision Paralysis

    11:48 Understanding Customer Value and Painkillers vs. Vitamins

    17:58 Finding Your Ideal Customer Profile (ICP)

    23:46 Building Prototypes and Product Requirement Documents (PRD)

    29:47 The Role of Community in Product Launches

    35:49 The Future of SaaS in an AI-Driven World

    41:40 The Hype of AI and Its Real Impact

    49:46 Understanding AI Context and Its Importance

    55:07 Micro Pain and Micro SaaS Opportunities

    01:01:06 Building Systems for Efficiency

    01:08:30 The Importance of Distribution in Startup Success


    🎙️ Was this helpful? Let’s stay connected:

    → Subscribe to never miss a drop

    → Reviews mean the world — and help us grow

    → Drop a comment — we actually read them 🙂

    → Want to sponsor? Let’s chat: mike@msirius.com

    → More episodes: https://masteringtechgrowth.com

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    1 hr and 10 mins
  • What Happens When Engineers Think Like CEOs? — with Ryan Debenham
    Oct 8 2025

    In this conversation, Ryan Debenham shares insights on the importance of crossing lanes in the tech industry, emphasising that software engineers must engage with go-to-market strategies to build products that resonate with customers. He discusses the significance of product market fit, the need for empathy in understanding customer needs, and the evolving role of engineers in shaping successful products. Ryan also highlights the value of continuous learning and adapting to new technologies, particularly AI, as essential for career growth in the tech landscape.


    Takeaways

    • A good product is the primary driver of growth.
    • Engineers must understand customer needs to build successful products.
    • Crossing lanes from engineering to go-to-market is essential for growth.
    • Empathy is crucial for engineers to connect with customers.
    • Engineers should actively engage in customer interactions.
    • Developing a value framework can enhance product development.
    • Cultural shifts in engineering teams can improve collaboration.
    • AI is revolutionizing the tech industry and engineering roles.
    • Asking the right questions is key to effective product development.
    • Prioritising professional growth over titles leads to long-term success.


    Chapters

    00:00 Introduction to Tech Growth and Career Paths

    02:43 The Importance of Product Market Fit

    06:01 Crossing Lanes: The Shift from Engineer to Leader

    09:01 Understanding Customer Needs and Empathy

    11:51 The Role of Engineers in Product Development

    14:39 Building Credibility Through Cross-Functional Collaboration

    17:38 The Impact of Organizational Structure on Growth

    20:39 Strategies for Engineers to Engage with Customers

    23:41 Conclusion: Embracing a Customer-Centric Mindset

    42:51 Shifting Mindsets: From Code to Business Value

    45:23 Cultural Change: Encouraging Engineer-Customer Interaction

    49:35 The Rise of AI in Engineering: Embracing New Tools

    53:55 Understanding Customer Value: A Framework for Engineers

    01:02:59 Essential Reads for Engineers: Communication and Leadership

    01:09:12 Bridging the Gap: Engineering and Business Understanding

    01:11:46 The Importance of Purpose: Why Are We Building This?

    01:15:38 Embracing Challenges: The Path to Professional Growth


    Keywords

    tech growth, software engineering, product market fit, customer empathy, go-to-market strategies, engineering leadership, AI in tech, career development, value framework, engineering culture


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    1 hr and 22 mins
  • Strategy First, Tech Second: How CTOs Drive Business Value
    Oct 1 2025

    In this conversation, Mike Sirius and Andrei Nita discuss the critical role of strategy in technology leadership, emphasising that successful CTOs prioritise business goals over technology itself. They explore the importance of understanding business maturity, the challenges of managing a troubled tech stack, and the need for hiring versatile talent. The discussion also covers the transition from a reactive, firefighting approach to a proactive, strategic leadership style, and the significance of aligning technology with business objectives to drive growth and value. The speakers delve into the multifaceted role of a CTO, discussing the importance of effective communication, understanding technical debt, and the significance of aligning engineering objectives with business goals. They explore strategies for navigating the first weeks in a new role, the necessity of constant updates to executives, and the challenges of leading change in a resistant company culture. The discussion also highlights the importance of financial literacy for CTOs and the need for a clear decision-making framework in urgent situations.


    Takeaways

    • CTOs should prioritize strategy over technology.
    • Business maturity influences tech decisions.
    • Hiring should focus on generalists with business acumen.
    • Firefighting leads to survival mode, not growth.
    • Establish must-not-cross thresholds for tech stability.
    • Align tech initiatives with business goals.
    • Effective presentations should focus on customer value.
    • Process improvement should be reactive in early-stage startups.
    • Avoid decisions that lead to dead ends in tech development.
    • Tech strategy must resonate with executive goals. Three is a comfortable number for decision-making.
    • Understanding pain points is crucial in the first week.
    • Delivering on a project that others couldn't is a key win.
    • Constant communication with executives is essential.
    • Technical debt should be integrated into regular work.
    • Linking engineering OKRs to business goals is vital.
    • Hiring should focus on maintaining quality and vision.
    • Selling infrastructure upgrades requires focusing on results.
    • CTOs should have a strong grasp of financial metrics.
    • Decision-making should align with company goals.


    Sound Bites

    "Put strategy first and technology second."

    "It's a timeline, not just one thing."

    "If everything is a P0, nothing is a P0."

    "You need to understand what the business is."

    "You need to think about revenue."

    "Hire generalists, not just developers."

    "Focus on process too much won't help."

    "You can have a decision that can be undone."

    "Assume you're presenting to a customer."

    "You're there as part of a business."

    "Communication should never stop."

    "You should know the business numbers."


    Keywords

    CTO, technology strategy, business growth, tech leadership, hiring, tech stack, business value, tech-first mindset, agile development, process improvement, CTO, leadership, technical debt, communication, engineering, business goals, product ownership, infrastructure upgrades, hiring, company culture, decision making








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    1 hr and 22 mins
  • AI & Ads in 2025: What Every Growth-Minded Brand Should Know — with Hikari Senju
    Sep 24 2025

    In this episode, Mike Sirius and Hikari Senju delve into the transformative role of AI in advertising. They explore how AI can streamline ad creation, enhance personalisation, and improve efficiency, while also discussing the importance of understanding growth loops and the impact of customer obsession on business success. Hikari shares insights on the evolution of advertising, the challenges of generating effective ads with AI, and the performance metrics that matter. The discussion highlights the balance between leveraging AI technology and maintaining brand authenticity.


    Takeaways

    • AI advertisement saves time and money for founders.
    • Growth loops create a compelling user journey.
    • Second order effects are crucial for sustainable growth.
    • AI can personalize ads based on real-time data.
    • The creative process in advertising was traditionally labor-intensive.
    • AI can generate multiple ad variations quickly.
    • Performance metrics are essential for evaluating ad success.
    • AI-generated ads can outperform traditional ads in ROI.
    • Authenticity in branding is vital for consumer trust.
    • AI's capabilities in video generation are still developing. The market will dictate who runs advertising cheaper and more effectively.
    • Personalized products have been trending due to social media and targeted advertising.
    • Finding the right audience is crucial for D2C brands.
    • AI fuels the fragmentation of brands targeting niche audiences.
    • Legacy brands may regain value as consumers seek trust and comfort.
    • YouTube's data is a competitive advantage for Google.
    • Legal risks exist in using AI-generated content without permission.
    • AI technology is improving at an exponential rate.
    • Most video ads on platforms like YouTube will soon be AI-generated.
    • Return on ad spend is the most critical metric for advertising success.


    Sound Bites

    "Growth loops create a snowball effect for business."

    "Customer obsession drives growth as a number one."

    "AI can generate thousands of ads in one go."

    "Authenticity is key for brand trust in advertising."

    "AI does a better job with graphic design than video."

    "AI's uncanny valley still exists in video ads."

    "The market will dictate who will run this cheaper."

    "There's been a trend towards personalised products."

    "AI just fuels that further."

    "YouTube is a massive treasure trove of data."

    "Stealing someone's artwork is a real risk."

    "Return on ad spend is the most important metric."


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    1 hr and 9 mins
  • Mastering Go-to-Market Strategies with Anya Cheng
    Sep 17 2025

    In this conversation, Anya Cheng, founder and CEO of taelor.style, discusses the importance of establishing a repeatable go-to-market process, the significance of ownership in product launches, and the role of community engagement in validating market hypotheses. She shares insights from her experiences at major tech companies and her journey as an educator, emphasising the need for clear KPIs and effective internal communication during product launches. In this conversation, the speakers delve into the complexities of product launches, emphasizing the importance of planning, internal alignment, and feedback mechanisms. They discuss the necessity of buffers and backup plans to mitigate risks, the roles of various team members in the go-to-market strategy, and the unique challenges faced by startups. The dialogue highlights the iterative nature of product development and the significance of internal buy-in for successful external launches.


    Takeaways


    • Most launches miss the date mainly because of internal reasons.
    • Building a go-to-market strategy should be systematic and repeatable.
    • Finding product-market fit is crucial for growth.
    • Understanding the target audience is key to success.
    • Validating hypotheses through minimal viable products is essential.
    • Community engagement can help build an initial customer base.
    • PR plays a significant role in startup growth.
    • Clear ownership and responsibilities are vital for decision-making.
    • Balancing central and local ownership can enhance effectiveness.
    • Internal communication is critical during product launches. Buffer time is crucial in product launches.
    • Always have a backup plan for contingencies.
    • Roles in go-to-market strategies can vary widely.
    • Startups need a lightweight playbook for launches.
    • Internal alignment is key for successful external buy-in.
    • Feedback loops are essential in agile methodologies.
    • Understanding your audience is critical before launching.
    • Decision-making processes can prevent team burnout.
    • Establish clear metrics for success before launching.
    • Iterative testing can lead to better market fit.


    Sound Bites


    "Start with a minimal viable product."

    "It's important to really have clear KPI."

    "You have to believe the test result."

    "It's about the persona, it's about the problem."

    "Who will need to do something differently?"

    "Buffer is extremely important."

    "You need a backup plan."

    "Don't limit yourself on who should do this."

    "In startups, you need a lightweight playbook."

    "Agile is about getting feedback faster."

    "The goal is to minimize risk."

    "Your persona and pinpoint are key."

    "Not making decisions burns the team out."

    "You need to have a go/no-go plan."


    Keywords

    go-to-market, product-market fit, startup growth, ownership, decision-making, MVP, community engagement, Ania Cheng, tech leadership, AI fashion, product launch, go-to-market strategy, startup, internal alignment, feedback, decision-making, buffer, backup plans, agile, marketing




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    1 hr and 20 mins
  • Mastering Exit Readiness: A Founder’s Guide with Jordan Calderon
    Sep 10 2025

    In this conversation, Mike Sirius and Jordan Calderon discuss the critical aspects of preparing a business for sale, emphasising the importance of exit readiness, profitability, and sustainable growth. They explore the M&A process, the significance of standard operating procedures (SOPs), and the impact of founder dependency on business valuation. Jordan shares personal experiences from his own exits, highlighting the lessons learned and the psychological aspects of selling a business. The discussion also touches on the role of remote talent and the future of business operations in a globalized economy.


    Takeaways

    • Selling your business requires long-term planning, not last-minute efforts.
    • Profitability is crucial for bootstrapped founders to sustain their lifestyle.
    • Investing in all business functions is essential for sustainable growth.
    • Creating a sellable business involves preparing well in advance of a sale.
    • SOPs can significantly increase business valuation by providing structure and clarity.
    • Founder dependency can severely limit a business's sellability.
    • Understanding the M&A process is vital for a successful exit.
    • Valuation multiples are influenced by consistent growth and operational efficiency.
    • Trusting your instincts is important during negotiations and deal-making.
    • Building a strong company culture is essential for retaining talent post-acquisition.


    Sound Bites

    • "Work to build a sellable business."
    • "Buyers set the price, not the sellers."
    • "Trust your gut when something feels off."


    Keywords

    exit readiness, business valuation, profitability, M&A process, founder dependency, SOPs, remote talent, business growth, entrepreneurship, startup success



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    1 hr and 27 mins
  • Smarter Teams, Faster Growth: How to Scale With AI
    Sep 3 2025

    The workplace is changing—and the future of work is being shaped by smarter AI-powered teams.


    In this episode, we dive deep into how to scale with AI with Suman Kanuganti, founder of Personal.ai. Suman is a two-time venture-backed founder recognised by Forbes, Smithsonian, and The New York Times for his work in AI innovation. We explore why role-specific AI personas are transforming the way teams work.


    💡 Inside the episode:

    • Why scaling isn’t about headcount but knowledge management AI
    • How role-specific AI agents outperform generic assistants
    • The importance of continuous training to avoid outdated AI
    • Enterprise realities: privacy, governance, and efficiency with AI workflow automation
    • The roadmap to AI-powered teams and the future of work 2025


    📚 Resources & Mentions:

    • Personal.ai – Build your own digital mind

    • Cornell University study: AI personas improve diagnostic accuracy by 80%

    • McKinsey’s enterprise AI agents adoption (45,000 consultants)

    • NVIDIA research on small language models


    👇 Drop your biggest growth questions in the comments!

    🔗 Explore more at masteringtechgrowth.com


    ⏱️ Chapters

    • 00:00 Scaling Challenges and AI Solutions
    • 06:19 The Importance of Customer Obsession
    • 12:09 Capturing Team Knowledge
    • 19:02 Building AI personas for Specific Roles
    • 26:44 The Value of Dedicated AI personas
    • 34:26 Integrating Brand Voice into AI personas
    • 36:42 Incorporating Brand Guidelines into AI personas
    • 39:21 Ensuring AI persona Relevance and Accuracy
    • 41:31 Understanding Multi-AI agent Workflows
    • 45:20 Managing AI personas in Organizations
    • 49:52 Governance and Compliance in Regulated Industries
    • 55:00 Auditability and Traceability of AI personas
    • 01:00:09 Integrating AI personas with No-Code Tools
    • 01:02:00 Metrics for Evaluating AI workflow automation Efficiency
    • 01:05:56 The Future of AI personas in Organisations


    👉 Follow the show and rate us ⭐⭐⭐⭐⭐ for weekly chats with industry leaders bringing you no-fluff tips on how to grow.

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    1 hr and 8 mins
  • Top Business Exit Planner Reveals Secret Strategies for MAXIMUM Profit — with Marc Adams
    Oct 18 2025
    Marc Adams helps business owners plan their exit the smart way. He is a top business exit planner, M&A expert, and best-selling author. Marc shows founders how to grow their business, sell it, and keep more money. He is backed by £18 billion in family office support. His system helps you find hidden value, grow through acquisition, and avoid big tax bills when you sell.In this episode, Marc answers:→ What is a business exit strategy, and why should you plan it from day one?→ How can business exit planning help you keep more of what you built?→ What is the smartest way to grow through acquisition as a founder?→ How can you buy a business with no money down, even with no experience?→ Why do most business owners lose money in M&A, and how can you avoid it?→ What does a tax free business sale look like, and who qualifies for it?→ How does personal legacy shape your exit plan, and why does it matter?If you’re a founder, business owner, or entrepreneur who wants to grow, sell, or keep more from your exit, this episode is for you.Where to find Marc Adams:→ Website: https://acquisitions4you.com/→ LinkedIn: https://www.linkedin.com/in/1marcadams/Where to find Mike Sirius:→ Website: https://www.mikesirius.com→ LinkedIn: https://www.linkedin.com/in/msirius/In this episode, we cover:00:00 The Journey of a Young Entrepreneur03:10 Understanding Business Valuation and Exit Strategies05:59 The Importance of Planning for Business Sale08:57 Overcoming Personal Challenges and Finding Purpose12:13 Strategies for Doubling Business Value15:12 Navigating Tax Implications in Business Sales18:01 Acquisition Financing and Consulting for Equity20:53 Building Value Without Cash Investment33:56 Turning Points: A Teen's Journey from Trouble to Triumph36:21 Creative Financing: Strategies for Young Entrepreneurs38:33 The Information Game: Knowledge vs. Implementation40:50 Tax Strategies: Navigating Business Structures43:41 Finding the Right Specialists: Building Trust in Business48:15 Setting Goals: The Importance of Vision in Business51:39 Accelerating Growth: Strategies for Rapid Business Expansion01:02:03 Understanding Business Value and Growth Strategies01:04:25 The Importance of Tailored Business Strategies01:06:40 Secret Methods for Doubling Business Value01:07:30 Wealth Protection Post-Sale01:10:01 The Double and Keep It Blueprint01:12:13 Rapid Fire Questions on Business Acquisition01:19:19 Credibility in Zero Down Business Deals01:22:45 Understanding Earn Outs and Acquisition StrategiesFor inquiries about sponsoring the podcast, email mike@msirius.com
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    1 hr and 28 mins