In this captivating episode, Perri and Rashawn journey to Geneva, Switzerland, to attend the prestigious Watches and Wonders event. They catch up with Martin Frei, the brilliant founder and lead designer of Urwerk. Tune in as they dive into the fascinating early days of Urwerk, uncovering Martin's unique design process, his philosophy, and his innovative approach to product creation. Discover how Martin and his partner Felix draw inspiration from the past and envision the future to craft modern marvels that transform our experience of perceiving time.

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Chapters

00:00 - Bezel 00:35 - Intro 00:48 - Welcome 02:00 - Wrist Check 08:19 - The early days 12:08 - Urwerk was an art project 14:02 - Rethinking the time display 15:46 - Uurwerk is modern art 18:03 - Discovering new aspects of time 21:18 - Wrist watches no longer bound by time 23:24 - Using experience to inform new designs 27:08 - Embracing technology 31:14 - Bezel 31:32 - WCP x Wolf 32:07 - Supporters of Urwerk 34:00 - Tradition vs Science 37:25 - Doing it differently 38:23 - New Novelties - Lightspeed 45:38 - Urwerk 100V Space Time 49:34 - Designing the unseen 51:19 - Urwerk 230 Eagle 56:12 - The wrist watch is man and machine 57:48 - Having an identity 59:15 - The Future