Matt Sorrell is a Creative Director at Wieden+Kennedy Portland. Matt’s won tons of awards including gold lions, gold pencils, and a grand Clio. He's created outstanding work for HBO, Foot Locker and Old Spice. And just this year Matt helped create some extraordinarily unusual spots for a company named Meow Wolf. Think parody of a local supermarket commercial hosted by a deep-fake of Willie Nelson.

This episode is jam packed with fun production stories along with advice for creatives, filmmakers and anyone who is in the business of creating visual comedy. We also dive into the process of creating one of those Meow Wolf spots and an all-time favorite for Old Spice.

Checkout Matt’s work: matt-sorrell.com

Checkout Zack’s work: zackseckler.com

Follow Zack on Instagram: @zackseckler

Email us: dontskippodcast (at) gmail (dot) com

Don’t Skip is a podcast featuring conversations with ad-agency creatives and other talents who help create award-winning advertising. Ads you don’t want to skip.

Each episode delivers valuable insights into how the best campaigns are created along with honest discussion about the challenges and opportunities experienced during a career as a commercial creative. Topics include pitching to clients, creative ideation, client relations, treatments and creative calls, pre-production and on-set adventures.

Don’t Skip is hosted by award-winning comedy director and photographer Zack Seckler.