• Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands

  • Jun 9 2023
  • Duración: 52 m
  • Podcast

Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands Por arte de portada

Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands

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  • Resumen

  • In This Episode

    • (01:17) – What’s going on with Binance?
    • (03:47) – Apple’s new AR glasses: Vision Pro
    • (09:06) – Max’s Italian heritage and what led to his interest in DeFi and self-custody.
    • (10:45) – What led Max to work in the technology and the software industry 
    • (14:23) – Wild situations developers find themselves in
    • (16:44) – Max’s transition to Salesforce
    • (22:09) – The development of the Salesforce blockchain
    • (28:59) - Salesforce Web3 studio
    • (32:08) – How NFT management works and how it can be organized using Salesforce
    • (35:10) – Diageo's NFT Strategy
    • (40:03) – Analysing blockchain transactions and wallet activity for a direct targeting strategy.
    • (42:56) –How real-world asset tokenization works and how it creates a real-world impact.
    • (45:01) – How brands are starting to own more of the customer journey in Web3
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