This Law of Persuasion states that the more skillful a person is in the use of language, the more persuasive they are. Words affect our perceptions, attitudes, beliefs, and emotions.

Language misused will trigger the wrong response and decrease your ability to persuade. All words have emotional meanings that are different from their dictionary definitions. Understanding words and their emotional triggers will enhance your ability to persuade and influence.

Facts alone fall short in correcting science misinformation

By carefully listening to a prospect's pronouns and adjusting your language, you can build more trust and increase your influence.

Join me for this week’s podcast on Persuasive Pronouns - When to use I vs We vs You. Discover when and how to use the correct pronoun to be more persuasive and seal the deal.

Fear comes from uncertainty, financial challenges, past experience, or the fear of making a wrong decision. So, how do you switch them from fear to focus?

Horror films offer a psychological thrill ride

When you shift the emotional energy from fear and doubt to confidence and anticipation, you will close the sale and leave your prospect feeling good about their choice.

Join me for this week’s podcast on Science Of Horror Movies - Turning Prospect Fear Into Focus. You will discover the science of fear and how to use it to influence. Find out how to harness the fastest motivation tool you can use - FEAR.

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Whether you’re meeting someone for the first time, closing a business deal, or deepening a personal relationship, your body language is crucial in establishing rapport and trust - or inadvertently causing resistance.

Understanding and mastering these nonverbal signals can transform how you connect with others. Here’s how to recognize the signs that show you’re making a connection and those that indicate you are triggering distrust

Jobs That Need People Skills Are The Most Recession Proof

Want to dive deeper into the fascinating world of nonverbal communication? Join me for this week’s podcast, " Mastering Nonverbal Cues: How to Instantly Connect or Disconnect With Anyone." I’ll guide you through each body part and nonverbal cue, helping you identify how to connect with others.

Whether you want to make a great first impression, build stronger relationships, or understand the subtle signals that shape our interactions, this episode is for you.

Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

Take a quick Presentation IQ Assessment. Let’s identify how to take your presentation and influence skills to the next level. You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

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EQ, or Emotional Intelligence, refers to the ability to recognize, understand, manage, and influence your own emotions and the emotions of others. It is a crucial aspect of relationships, influence, and leadership. Unlike IQ, which is relatively stable throughout life, EQ can be developed and improved through practice and self-awareness.

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

What are the other elements of EQ that are critical to helping you influence others? How can you develop and master these competencies? Join me for this week’s podcast on EQ Essentials: The Most Important Skills of Emotional Intelligence. We will explore the critical aspects of Emotional Intelligence and how to apply them with your everyday persuasion.

Take a quick Presentation IQ assessment. Let’s identify how to take your presentation and influence skills to the next level. You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research.

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Have you ever witnessed someone lose their temper over a hotel room upgrade? It happened to me while traveling with a famous personal development speaker who shall remain nameless. After a long day, we arrived late at night for our speaking engagement, and He asked the clerk for an upgrade. She politely declined, which didn't go over well.

6 Reasons Salespeople Win or Lose a Sale

Finally, we need to know when to connect and when to build credibility. With some people, we sense an instant connection; with others, we need to establish our expertise first. But how do we know which approach to take? Learning to adapt our first impressions can make all the difference. Join us in this week's podcast to explore Adapting your 1st Impression - Connect or Credibility.

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Presentation IQ Assessment

Can You Captivate and Close with Charisma?

Take a quick Presentation IQ assessment. Let’s identify how to take your presentation and influence skills to the next level. You will also receive my Perfect Persuasion Presentation template and video training to help out with my research.

Click here

FOMO has gained significant traction in the digital age, where social media and online marketing amplify our awareness of what others are doing, buying, or experiencing. This heightened awareness can lead to a powerful emotional response, driving people to purchase or engage in activities they might otherwise pass on.

The Psychology Behind FOMO (Fear of Missing Out)

FOMO taps into a powerful psychological drive that motivates people to take action to avoid missing out on something valuable. You can be more influential by understanding and leveraging FOMO and Fear in your persuasion strategies.

Join me for this week’s podcast on How To Use FOMO and Fear To Seal The Deal. You will discover how to leverage FOMO, use fear, and create more urgency using proven techniques.

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Can You Captivate and Close with Charisma?

Do You Ever Wonder How Some People Can Persuade And Motivate On Command?

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Obligation has been used as a persuasive technique since the beginning of time. We see companies offering free downloads, free estimates, or gifts in the hope of opening the door to persuasion. The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor.

Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" is a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that does not necessarily need to be taught, but is understood.

Study: Free samples increase sales, work better than end-of-aisle promotions

The Psychology of Free: Does Giving Free Samples Increase Sales?

Join me for this week’s podcast on How Free Increases Engagement, Involvement, And Sales. You will discover why giving away free products, offering free services, and using trial offers are powerful forms of persuasion. I will talk about the science and application of the freebie.

DEAL OF THE WEEK HERE

I was reading this great article in Harvard Business Review, which focuses on how we CAN’T recognize our weaknesses. The other challenge is that most people feel responsible for their successes (internal), and external factors are the cause of their failures.

Leaders and managers today must be more aware of others’ needs due to the challenges of a global pandemic, a fragile economy, and social unrest. Many workplace challenges stem not from bad intentions but from leaders' lack of awareness of how their actions affect others. Self-awareness in leadership/management is crucial.

Don’t Get Blindsided by Your Blind Spots

Join me for this week’s podcast, where I focus on self-perception bias, the Wobegon effect, and improving our self-perception radar. I will also talk about the persuasion lessons of the great persuasion con of selling the Eiffel Tower.

Discover why the con can be so persuasive. Selling of The Eiffel Tower - The Great Con.

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