What marketing secrets can physical therapy practices learn from dentistry to drastically improve patient engagement and referrals?

How can leveraging Google reviews transform the visibility and credibility of your physical therapy practice?

Join Dr. Joey Albritton for an insightful crossover episode, "The Breakfast Club," where we explore key strategies for boosting patient engagement and retention in physical therapy. Together with Jimmy McKay and Dave Kittle, we dive into the nuances of physical therapy marketing compared to dental practices, emphasizing proactive patient engagement and the importance of Google reviews.

Learn how front office dynamics can enhance patient care and discover actionable tips for using patient experiences as powerful marketing tools. We also discuss strategic advertising methods tailored for physical therapy clinics.

Episode Timestamp:

[00:00] Understanding the Need for Physical Therapy

[01:22] Meet Joey Albritton, sharing his journey from dental hygienist to marketing expert.

[02:08] Insightful comparison of marketing techniques between dentistry and physical therapy.

[04:50] The critical role of enhancing patient experiences to secure positive Google reviews.

[08:52] Discussion on the impact of the front office’s role in patient care and retention.

[15:13] Unpacking the unique marketing challenges within PT practices.

[17:36] Strategies for effective advertising in physical therapy.

[19:13] Exploring business models: Recurring vs. Reoccurring.

[31:12] Overcoming common marketing misconceptions in PT.

[34:40] Techniques for requesting Google reviews in a manner that feels natural and engaging.

[39:51] Utilizing the power of patient referrals and reviews to enhance practice growth.

[53:56] Emphasizing the continual need for marketing in maintaining a thriving practice.

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