Amber speaks with professional cyclist Alexey Vermeulen, who left road racing on the World Tour to pursue a career as a professional off-road cyclist. Alexey shares why over-indexing on fun can be counterproductive, how to turn compartmentalization into a superpower, and his not-so-secret analog tool for cultivating balance, adaptability, and clear priorities. He shares what makes teamwork in road racing so special and why he believes the nature of gravel racing doesn’t enable racers to get the most out of themselves as athletes. Alexey divulges his successful approach to marketing, and why he’s aiming to change outdated models of sponsorship. He explains why some of the best financial decisions require turning down money, how to maintain agency and accountability in sponsorship negotiations, and how to avoid the biggest sponsorship mistake most athletes make.

Mentioned in this Episode:

Alexey Vermeulen on social - @alexeyvermeulen everywhere

Project Phase II - https://enve.com/pages/project-phase-ii

From the Ground Up - https://www.fromthegroundup.bike

Sir Willie the Wiener Dog - https://www.instagram.com/sirwilliethewiener/?hl=en

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