In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever.

They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable.

You’ll learn how to eliminate distractions, double down on strengths, and why the ability to make clear decisions is the most valuable asset in today's marketplace.

🎧 Listen now and refocus your strategy with timeless truths and fresh insight.

Most sales teams are working with bad data—and it’s costing them revenue.

In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions.

Key insights:
✅ How bad sales data hurts revenue growth
✅ Why most CRM data is inaccurate—and how to fix it
✅ How AI helps sales teams improve forecasting and performance

If you want to eliminate bad sales data and unlock more revenue, don’t miss this episode.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

Scaling a business takes focus, consistency, and the right people.

Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works.

Key insights:
✅ Why most sales teams fail and how to fix it
✅ The key to building a business that scales
✅ How private equity firms can raise more capital

If you’re serious about growing your company the right way, don’t miss this episode.

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A sock company that changes lives? Yes.

John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives.

In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness.

Key insights:
✅ How a simple idea became a multi-million dollar business
✅ Why purpose and giving back drive growth
✅ What businesses can learn from their customer-first approach

If you want to build a company that stands for something bigger than profit, this episode is for you.

Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

Small businesses and startups need strong branding to stand out and grow.

Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty.

Key insights:
✅ Why branding matters for small businesses
✅ How to build a brand that attracts customers
✅ The biggest branding mistakes startups should avoid

If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today.

Let 40 Accounting Help!

Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset.

Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today.

Key insights:
✅ Why he left a major accounting firm to start his own
✅ The biggest challenges in running a CPA business
✅ How small firms can compete and grow

If you’ve ever thought about starting your own business, this episode will help you understand what it really takes.

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Hiring a great salesperson isn’t luck—it’s science.

In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers.

Key insights:
✅ The three essential traits of elite salespeople
✅ Why traditional hiring methods fail in sales
✅ How to predict whether a candidate will succeed

If you want to stop guessing and start hiring salespeople who can close, don’t miss this episode.

Growth without purpose leads to burnout and misalignment.

In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.

Key insights:
✅ Why businesses need a clear purpose to grow sustainably
✅ The connection between leadership, culture, and profit
✅ How the Four-Leaf Growth Model drives long-term success

If you’re looking for a smarter way to grow, this episode will give you the strategy to make it happen.

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