In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today.

Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position themselves to be found in AI-generated results. If your business relies on search, this episode gives you clear steps to stay ahead.

Listen now.

On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength.

She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate with transparency.

Listen now for practical lessons on growth, leadership, and AI-driven marketing.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations.

Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits.

Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment and a return on life.

Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity.

In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how "accidental CEOs" can grow their businesses by uncovering their true story.

Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers.

🎧 Tune in to learn how to move from complexity to clarity.

Leadership alone doesn't drive success—it's only part of the equation.
In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation.

Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams.

Listen now and learn how to lead through structure, not just inspiration.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Jenny Sheridan, attorney and founder of JL Sheridan Law, about how changing data privacy laws are shaping the way companies operate.

Jenny shares insights on how businesses can stay compliant with the California Consumer Privacy Act (CCPA) and similar state laws, the real risks of ignoring them, and how privacy can become a competitive advantage when managed strategically.

Listen to learn how to protect your business, reputation, and customers in a data-driven world.
🎧 Stream now at https://40strategy.com/category/measure-success-podcast/

In this week's episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up.

Richard shares how empowering employees at every level builds trust, strengthens transparency, and improves retention. He explains why many leaders fear "bottom-up" leadership—and how shifting from a top-down model can uncover hidden ideas that transform organizations.

From his experience in the Canadian Armed Forces to founding Bottom Up Consulting, Richard's work proves that collaboration and agency aren't just buzzwords—they're measurable drivers of success.

If you lead a team or manage operations, this conversation will reshape how you think about communication and engagement across your organization.

🎧 Listen to the full episode now and start unlocking innovation from within.
#Leadership #BusinessStrategy #Innovation #OrganizationalDevelopment #MeasureSuccessPodcast #EmployeeEngagement #Management #Entrepreneurship

Amanda Patterson, CEO of Rocket Fuel Labs, joins Measure Success Podcast to share how startups and high-growth companies can achieve predictable growth. She explains her Four P's framework—precision, process, positioning, and performance—and why knowing your LTV to CAC ratio matters. We discuss how AI is reshaping marketing, why human connection is still the key differentiator, and how founders can break through growth plateaus.

🎧 Tune in for strategies to hit your numbers with confidence