• Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate

  • Jun 14 2024
  • Length: 18 mins
  • Podcast

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Media Bubbles and Voter Behavior with Daniel Scantlebury Resonate

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  • Summary

  • Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them.

    We talk about:

    • Use of Predictive Resonate Elements to target specific voter segments
    • Persuadable, swing, and disengaged voters
    • Educating clients about the use of AI in developing campaign media plans
    • Near real-time analysis of online voter behavior

    #Resonate #Voters #AI #VotingBehavior #VoterSegmentation

    Resonate.com
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Political Science
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