It's officially 2026… and this episode is the definition of "Don't Give Up. Don't Ever Give Up."

Dallas sits down with Brian & Patti Askins to unpack the real story behind how Lasting Mark was built—starting with a moment in February 2014 that rocked their world. What happens when corporate America turns the lights off overnight… while your family is depending on you… and your spouse is battling chemo?

You'll hear the behind-the-scenes leadership lessons most people never talk about:

• How Brian went from being terminated to building again from zero

• Why culture + community + value are non-negotiables if you want to grow

• Why leadership is getting in the trenches (even when it's not glamorous)

• The role Patti played from day one—and why partnership at home matters

• A reminder that tomorrow isn't promised… so build a life you don't regret
  
  

If you've been "punched in the face" by life or business, this one's for you.

✅ Connect with Lasting Mark: lastingmark.com
✅ Interested in Training Days / Bootcamps? Visit the website for upcoming cities & dates.

Subscribe for weekly Medicare sales training + real conversations with real builders.
Drop a comment: What's one thing you needed to hear heading into 2026?

#MedicareSales #InsuranceAgent #Leadership #Entrepreneurship #SalesTraining #MedicareSalesPlaybook #LastingMark

Welcome to a special New Year's Day "Keep It 100" episode of the Medicare Sales Playbook.

Dallas Keithley sits down with Cody and Lauren Askins for a real conversation about what changes you, what strengthens you, and what actually matters when you're trying to build a business (and a life) you're proud of.

In this episode, we talk about:

• Why your circle matters more than you think (and how to "check your circle" for 2026)

• How to reflect + reset without beating yourself up over the past year

• The truth about effort (and why "I'll do it later" is costing you)

• Why community beats isolation every time

• The power of speaking life into yourself: stop thinking, start saying out loud what you want and who you're becoming

If 2025 was rough… this is your reminder: the chapter is closed. 2026 is a reset. Get back up and keep going.

✅ CHECK OUT CODY ASKINS EVENTS: Find your community by attending an 8% Roadshow, or the world renowned 8% Conference! Tickets and information can be found at: https://8percentnation.com/ or https://codyaskins.com/

✅ NEXT STEP: Subscribe for weekly Medicare sales training + mindset that helps you win.
✅ STAY CONNECTED: Want updates on training days / bootcamps + future episodes? Email: Dallas.Keithley@MedicareSalesPlaybook.com

#MedicareSales #MedicareAgents #InsuranceSales #SalesMindset #Leadership #PersonalGrowth

Merry Christmas from the Medicare Sales Playbook 🎄

In this special holiday episode, we're keeping it short, real, and reflective. No tactics. No selling. Just three lessons from 2025 that every Medicare agent (and business owner) needs to carry into 2026.

Inside this episode, we unpack:

• Why adaptability is non-negotiable in a constantly shifting Medicare landscape
  
  

• Why "the system is the system"—and how consistency beats chaos every time
  
  

• Why relationships matter more than ever, especially the ones closest to you
  
  

This isn't about New Year's resolutions. It's about pausing, reflecting, and moving forward with clarity—professionally and personally.

Whether 2025 stretched you, surprised you, or flat-out tested you, this episode will help you reset your perspective and refocus on what actually drives long-term success.

🎁 Christmas Bonus:
The first person to email us after this episode drops and say "Merry Christmas"—and tell us why you appreciate Rachel—will receive one of our favorite books as a gift. Dallas.Keithley@MedicareSalesPlaybook.com

👉 TAKE ACTION:
Listen through, reflect honestly, and then decide how you're showing up differently in 2026.

📩 Questions or thoughts? Reach out—we'd love to hear from you.
Dallas.Keithley@MedicareSalesPlaybook.com