In this episode of the Medicare Sales Playbook, Dallas sits down with Emma Dunlap, owner of Prime Benefits Group—and one of the most resilient new agents in the business.

Emma's journey is unbelievable:

• She entered the industry after burning out in entertainment and tech

• Survived Hurricane Helene, spending four days on her roof in North Carolina

• Lost nearly everything, evacuated to Wisconsin, and rebuilt her life from scratch

• Started in an area with no leads, driving hours between door knocks

• Refused to quit, pushed through adversity, and rebuilt her agency in Kentucky

• Is now serving families, leading with consistency, and preparing to build a nationwide team
  
  

This episode is packed with motivation, tactical advice, and mindset shifts for newer agents, struggling agents, and anyone who needs a reminder that you can start again.

You'll learn:

• Why "failing your way into the business" is actually a superpower

• What to do when you have no money for leads

• How to build consistency and structure as an independent agent

• How to choose the right mentor or agency

• Why cross-selling life & Medicare increases persistency and income

• How community, mindset, and discipline keep you going on hard days
  
  

If you're grinding through AEP or trying to get momentum, Emma's story will light a fire in you.

✔️ Last Wednesday Webinar: deeper dives into episode topics
✔️ Medicare Bootcamps: in-person training coming soon
✔️ Contact Dallas: dallas.keithley@medicaresalesplaybook.com
✔️ Connect with Emma: Text: (828) 380-1359

Happy Thanksgiving from the Medicare Sales Playbook family! 🦃🍂

In today's special Thanksgiving episode, Dallas and "Medicare Matt" Smith pause the chaos of AEP to reflect on gratitude, growth, and the incredible journey of serving in the Medicare space. You'll hear heartfelt reflections, hilarious side-tangents, and powerful reminders of why this career matters.

We also invited some of our favorite agents and leaders from across the country to share two things:
1️⃣ What they're thankful for this year
2️⃣ One Medicare tip to help you finish AEP strong

Inside this episode:
✅ Why gratitude matters — even in the busiest season
✅ How this industry has transformed lives
✅ What "the broken road" really means in business & life
✅ Practical Medicare advice from real producers
✅ A reminder that fulfillment comes from people, purpose & community
✅ A whole lot of Thanksgiving food debates (whipped cream??)

Whether you're surrounded by family today or grinding through a tough season, we hope this conversation brings you encouragement, perspective, and a reminder that there is something to be thankful for today.

👇 Tell us in the comments:
What's ONE thing you're thankful for this year?

👉 Subscribe for more Medicare training, stories, and tips:
https://www.youtube.com/@MedicareSalesPlaybook

👉 Join the Medicare Sales Playbook Community:
https://medicaresalesplaybook.com/

Happy Thanksgiving — we are truly grateful for YOU.
— Dallas, Matt & the Medicare Sales Playbook Team 🧡

Tired of talking about AEP 24/7? 😅
This one's for you.

In this episode of Medicare Sales Playbook, Matt and Dallas set out to do a "show about nothing" (shoutout to the Seinfeld fans)… and end up talking about everything that actually matters:

• The weirdest AEP season they've seen in years

• Big plan & commission changes—and the opportunity hiding inside the chaos

• Absolutely wild AEP stories (locked doors, mystery "cakes," murderous clients, and rogue turkeys 🦃)

• Why some houses with no doors = your next Medicaid slam dunk

• How lonely this business can feel—for agents and seniors

• The moments that remind you, "This is why I do this."

• How kids, family, and a little "mindless nothing" can refill your tank
  
  

If you're a Medicare or ACA agent feeling tired, stretched, or a little burned out, this episode is your permission slip to take a breath, laugh a little, and remember the impact you're actually making.

👊 For Medicare & ACA Agents

• Feeling the pressure of plan changes, drug costs, and commission shifts?

• Wondering if what you do really matters?

• Needing 30–40 minutes where you can laugh, nod your head, and feel seen?
  
  

You're in the right place. This episode will remind you that you're not just "writing another app"—you're stepping into homes, changing stories, and sometimes literally extending lives.

🗣️ Join the Conversation

Drop a comment and tell us:

• Your craziest AEP story (keep it clean-ish 😂)

• One show you'd recommend to another agent

• What you do to reset when AEP starts to wear you down
  
  

👍 If this helped you:

• Like the video

• Subscribe to the channel

• Share this with another Medicare or ACA agent who needs a laugh and a lift
  
  

Keep going. Take a breath. Play with some Legos, watch a good show, then get back out there and serve your people.
We're cheering you on. 💙

#MedicareSalesPlaybook #MedicareAgents #AEP #InsuranceSales #AgentLife