Episodios

  • Strategic Campaigns That Expand Your Reach with Corrin Foster, Senior Director of Book Promotions and Marketing

    Strategic Campaigns That Expand Your Reach with Corrin Foster, Senior Director of Book Promotions and Marketing
    Dec 18 2023
    Get book marketing insights from promotions expert Corrin Foster in episode eight of our podcast. As Senior Director of Book Promotions and Marketing at Forbes Books, Corrin develops strategic campaigns to launch books and authors. With nearly 20 years of branding and digital marketing experience, Corrin shares her approach to amplifying credibility and connecting with readers. She provides tips on utilizing social media, PR, events, and more to share your message. In this episode, Corrin also discusses her own career journey and passion for helping authors build authority. Learn how she helps position writers as industry experts. If you’re looking to maximize the impact of your book, you won’t want to miss this discussion. Corrin Foster brings strategic thinking and creative ideas to spreading an author’s message. Join us for an enlightening conversation about effective book marketing in the digital age with this savvy pro. Discover new ways to launch your book successfully.
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    28 m
  • The Art of Great Book Design: A Conversation with Megan Elger, Creative Manager

    The Art of Great Book Design: A Conversation with Megan Elger, Creative Manager
    Dec 11 2023
    Get design insights from book cover pro Megan Elger in episode seven of our podcast. As Creative Manager at Forbes Books, Megan leads the visual branding of published works. With over ten years of experience, Megan has had an inspiring journey of growth and development. Learn how she brings authors' visions to life through graphic design. In this conversation, Megan shares her creative process and passion for book cover design. Discover how she captures a book's essence while appealing to readers. Megan also discusses thriving through a commitment to creativity, community, and continuous learning. Her story provides motivation to nurture your skills. Join us for an enlightening discussion about effective design principles and the importance of meaningful work. Megan Elger offers wisdom and inspiration.
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    28 m
  • Grammar, Flow, and Heart: A Conversation with Laura Rashley, the Associate Managing Editor

    Grammar, Flow, and Heart: A Conversation with Laura Rashley, the Associate Managing Editor
    Dec 4 2023
    Get writing and editing insights from Laura Rashley, Associate Managing Editor at Forbes Books, in episode six of our podcast. Laura leads a team of editors while also working directly with authors to transform book ideas into polished manuscripts. As an accomplished writer herself, with work published in literary journals, she understands great storytelling. Discover how she helps authors find their voice and connect with readers. In this episode, Laura shares her passion for the craft of writing and editing. She provides tips to aspiring authors on developing compelling narratives. Whether you're writing your first book or your tenth, you’ll gain valuable perspective from this talented editor and writer. Laura Rashley believes in the power of books to educate and inspire. Stay tuned for an illuminating conversation about the publishing process and the magic of books.
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    31 m
  • Boosting Your Brand Authority Through PR with Miguel Casellas-Gil, Director of Public Relations

    Boosting Your Brand Authority Through PR with Miguel Casellas-Gil, Director of Public Relations
    Nov 27 2023
    Get PR secrets from branding expert Miguel Casellas-Gil in episode five of our podcast. As Director of Public Relations at Forbes Books, Miguel shares what makes someone a brand authority. With over 10 years of communications experience, Miguel has an innate talent for PR strategy and creative campaign development. He discusses his passion for helping individuals and companies build their brands. Learn how Miguel uses his confidence, charisma, and multilingual skills to form partnerships with influencers and the press. Hear his insights on effective positioning, media relations, and crisis management. Join us for an enlightening conversation about the art and science of PR with this innovative communications pro. Discover new perspectives on brand amplification from Miguel Casellas-Gil.
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    26 m
  • An Editor's Compass: Navigating the Publishing Process with Nate Best, Editorial Manager

    An Editor's Compass: Navigating the Publishing Process with Nate Best, Editorial Manager
    Nov 20 2023
    Dive into the world of book publishing with Editorial Manager Nate Best in episode four of our podcast. With decades of experience in the industry, Nate offers invaluable insights. Learn how he works closely with authors at all stages, providing expert guidance as they share their stories and ideas through books. Discover Nate's passion for finding new voices and helping writers realize their dreams. In this episode, Nate shares his approach to shepherding manuscripts from first draft to finished book. He'll reveal tips for working effectively with editors and getting your book published. Beyond his skills, Nate is known for encouraging authors with his warmth and patience. He develops relationships that help writers thrive throughout the publishing process. Join us for an enlightening look behind the scenes of book publishing with veteran editor Nate Best. You’ll come away inspired to turn your vision into a reality.
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    23 m
  • Strategic Guidance from Concept to Campaign: Member Experience Manager, Samantha Miller Empowers Authors

    Strategic Guidance from Concept to Campaign: Member Experience Manager, Samantha Miller Empowers Authors
    Nov 13 2023
    Meet master connector Samantha Miller in the third episode of our podcast. As Member Experience Manager at Forbes Books, Samantha empowers authors to amplify their authority through strategic book publishing and marketing. With her diverse background in advertising, marketing, and project management, Samantha serves as a true mentor and champion for members. She shares her approach to fostering meaningful relationships while seamlessly coordinating execution from concept to campaign. Learn how Samantha guides senior leaders to expand their reach and influence through Authority Marketing programs. Discover her passion for strategic planning, creative problem-solving, and enabling others to boost their brand impact. In this episode, Samantha provides insights on building an effective publishing and promotion process tailored to each author’s goals. From precise tactics to big-picture strategy, she covers it all. Join us for an enlightening discussion about elevating your authority with this results-driven publishing pro. Samantha Miller brings heart and skill to collaborating with authors on their book journey.
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    27 m
  • Structure and Storytelling: The Framework for Captivating Books with Kristin Hackler, Director of Book Architecture

    Structure and Storytelling: The Framework for Captivating Books with Kristin Hackler, Director of Book Architecture
    Nov 6 2023
    Dive into the world of book creation in episode two with Kristin Hackler. As Director of Book Architecture, Kristin oversees planning, outlining, and structuring book projects for authors. With two decades of experience as a publishing pro, journalist, and ghostwriter, Kristin knows how to transform a concept into a polished manuscript. Learn her methodology for conducting author interviews, researching, and developing the optimal framework for any book. Kristin blends creativity with analytical thinking to craft messages that resonate. Whether partnering with corporations, law firms, or thought leaders, she enables authors to bring their ideas to life on the page. In this episode, Kristin shares insider techniques for writing page-turners based on purpose, intended audience, and compelling narrative structure. Discover her tips for successful book writing and publishing. You’ll leave this conversation inspired to start planning your own book, with priceless insights from the talented Director of Book Architecture, Kristin Hackler. Don’t miss it!
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    32 m
  • Authentic Connections: Building Loyalty Through Digital Content with Callie Hitchcock, Director of Digital Strategy

    Authentic Connections: Building Loyalty Through Digital Content with Callie Hitchcock, Director of Digital Strategy
    Oct 30 2023
    Meet Callie Hitchcock, Director of Digital Strategy at Forbes Books, in the premiere episode of our podcast. Callie is an expert in using digital media to build brand awareness and drive business growth. With experience in journalism, PR, and marketing, Callie crafts compelling stories and impactful campaigns. In this episode, Callie shares insider tips on creating engaging content, reaching your target audience across platforms, and measuring your results. Whether you want to write a book, launch a podcast, or build an online empire, Callie provides inspiration and strategic advice. Learn Callie's approach to digital strategy and how she helps everyone from small business owners to Fortune 500 CEOs amplify their message. Discover new ways to connect with your followers and turn them into loyal brand advocates. Join us for this fascinating conversation with a leading digital marketing pro. You'll come away with fresh ideas and actionable strategies to boost your brand through digital media.
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    32 m