In this episode, Meredith’s husband answers a question he hears a lot: “Can I hire you to do my SEO?”

Although he enjoys working directly with business owners, he usually has to decline these requests.

Instead, he presents options in the episode to “...work with you” vs. "...work for you".

Resources mentioned in this episode
- SEIQ Platform

Timestamps
[0:24] Can you hire me to do your SEO?
[0:59] My Own Clients
[1:52] How Marketing Agencies Build a Team
[2:35] I work WITH clients - not FOR them.
[4:03] How you CAN hire me - FOR FREE
[4:55] The Pro Level
[5:28] The Mentoring Option
[6:14] The Number of Mentoring Seats

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Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:

1. Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
2. Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
3. SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
4. Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
5. Call to Action (CTA): Regularly test and update your CTA to see what converts best.

Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes...
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband

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Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.

Resources mentioned:

• Episode 41: How to use your Google Business Listing

Timestamps
0:00 Introduction
[1:05] Clarification: Email landing pages for SEO
[2:15] No Measure of Importance
[3:34] The Importance of Google Entities
[5:04] Takeaway No. 1: Google Business Listings
[5:26] Takeaway No. 2: Mentions
[8:12] Does Meta Data in images help SEO?
[9:49] Three Takeaways from the Google Algorithm Leak
[11:41] The Google Ads conspiracy theory

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Meredith's Husband
https://www.meredithshusband.com