This episode shows how to pick the best blog posts to rewrite for stronger SEO and AI search visibility using Google Search Console. You’ll use impressions to spot what Google already surfaces, avoid keyword cannibalization by consolidating overlapping posts, and turn recurring topics into content hubs instead of guessing what to write next.

Timestamps

[0:00] Introduction
[0:28] The goal: choose blogs to rewrite for AI + SEO visibility
[1:02] “Follow the breadcrumbs” using Google Search Console
[1:20] Why “blogging is good for SEO” is too vague to execute
[2:17] Why revisiting old posts is a core blogging skill
[3:58] Impressions explained (visibility beyond page one)
[4:45] Filter Search Console to view only blog page URLs
[5:01] Prioritize the posts with the most impressions
[5:46] Spotting keyword cannibalization in the Queries tab
[6:38] Consolidate posts + delete the weaker one + 301 redirect

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This episode breaks down how to structure website content for the emerging trust economy. You’ll learn the three technical steps every site should take (LLMS file, navigation, page length) and how to format blogs so both people and AI instantly understand your content.

Timestamps
[0:00] Introduction
[0:24] From attention to trust economy
[0:56] AI becomes an information filter
[1:36] Using AI vs Google
[1:57] Why clarity matters
[2:56] The role of an LLMS.txt file
[3:44] Navigation that AI can actually read
[3:58] Why page length matters
[6:21] How to format content for AI and people
[10:05] Updating old blogs with AI-first structure

Resources
How to Create an LLMS file
https://www.meredithshusband.com/blog/create-llms-txt-file

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This Q&A episode covers three big concerns for photographers and small-business owners: whether to batch website changes or make them gradually, how to interpret drops in Google traffic in the age of AI and zero-click search, and how different website platforms (Pixieset, PhotoBiz, Webflow, WordPress, Wix) really stack up for SEO. You’ll learn what to worry about, what to ignore, and when it’s time to plan a platform migration.

Timestamps

[0:00] Holiday weekend intro and format change
[0:45] Google’s new AI shopping and gift-idea features
[3:40] Should you batch website changes or make them slowly?
[5:55] Why steady traffic declines are normal in the AI era
[7:30] How zero-click search and AI change buyer behavior
[8:25] Diagnosing sharp, sudden drops in traffic (forensic SEO)
[9:35] Is Pixieset actually good for SEO?
[11:30] Why PhotoBiz’s SEO advice raises red flags
[13:30] When to move off Squarespace or PhotoBiz
[14:30] Webflow, Wix, WordPress, and hosting recommendations

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This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs.

Timestamps

[0:00] Introduction
[0:24] The rise of social media and attention as currency
[1:33] Spending 110% of our attention
[2:28] ADHD-like overwhelm in modern life
[3:27] Phones and constant content access
[4:27] AI’s coming explosion in content creation
[4:51] Oversaturation and the end of the attention economy
[5:11] The trust recession
[6:07] Trust as the new currency
[6:54] How to create content AI cannot replicate

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Sign up for the Semrush Challenge
https://seiq.learnworlds.com/course/semrush-challenge

In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.

Timestamps

[0:00] Introduction
[0:24] “Welcome to Smartless” (not really)
[0:37] Why there was no episode last week
[1:23] Recording close to release because AI changes fast
[2:03] COVID boredom → early screen-share SEO videos
[2:14] “Document, don’t create” and starting a new blog
[3:21] The blog grows to 4,000+ monthly visitors with zero marketing
[4:26] Using the SEMrush free trial + blog to reach an A score
[5:06] Running the live one-week SEMrush Challenge
[7:10] Giving away the “secret sauce” shifted Meredith's husband's career
[7:16] “Don’t be afraid to blog — it might make you happier”

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In this episode, Meredith and her husband break down a misconception in SEO — that you need to be a technical genius to succeed. Meredith’s Husband explains why most modern website platforms already handle the “tech stuff” and why Google actually rewards usability and trust over perfection. You’ll also hear how the new SEMrush Challenge helps you reach “good enough SEO” — an A-level site score that’s more than enough to win.

Timestamps

[0:00] Introduction
[0:24] SEO isn’t as technical as people think
[0:34] How the SEO industry promotes complexity
[1:39] “Part of the problem since 2002”
[2:03] What “Good Enough SEO” means
[2:22] Why Google doesn’t care about technical perfection
[3:00] How modern platforms (Squarespace, Wix, WordPress) handle technical SEO
[4:12] Thinking like Google: What does Google really want?
[5:45] What “good enough” looks like (A-grade site, not 100%)
[7:21] Introduction to the SEMrush Challenge

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Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility.

[0:00] Introduction
[0:24] Why revisit Google Business Profile now
[2:05] Branded searches and conversion reality
[3:32] How GBP impacts local “near me” rankings
[5:01] Step 1 — Business name consistency
[6:00] Step 2 — Cover photo that actually crops well
[7:25] Step 3 — Service area vs. address (use a real address)
[10:15] Step 4 — Logo upload and preview
[11:10] Step 5 — Local phone number importance
[12:20] Step 6–7 — Products, prices, and categories
[15:05] Step 8 — “From the business” as a testimonial
[16:20] Step 9 — Monthly updates (why it helps)
[18:02] Step 10 — Reviews cadence and request method
[20:05] Step 11 — Attach social profiles (they’re back)
[21:30] Step 12 — Photos are the attention magnet
[23:15] Optional steps teaser + vote link

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Many photographers lose inquiries after sending pricing. In this episode, Meredith and her husband discuss how to filter out unqualified leads before they contact you — without sounding rude. They share practical SEO and website strategies like using autoresponders, pricing placement, and smart contact-form questions to attract clients who value your work (and your time).

⏱️ Timestamps

[0:00] Introduction
[0:24] The listener’s question: filtering out low-budget inquiries
[1:00] SEO isn’t just rankings — it’s attracting the right clients
[2:30] Reframing “bad” leads as a timing issue
[3:00] The importance of fast (but friendly) responses
[4:00] How to write a personable autoresponder
[6:00] Why humor and warmth make you memorable
[7:00] Where to mention pricing without sounding rude
[8:45] Using dropdowns and checkboxes in your contact form
[10:00] Alternatives to listing price ranges
[11:15] Keeping unqualified leads for future offers
[13:00] Why “starting at” pricing works best
[14:10] Managing expectations and emotional buying behavior

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