In this episode, Meredith’s husband answers a question he hears a lot: “Can I hire you to do my SEO?”

Although he enjoys working directly with business owners, he usually has to decline these requests.

Instead, he presents options in the episode to “...work with you” vs. "...work for you".

Resources mentioned in this episode
- SEIQ Platform

Timestamps
[0:24] Can you hire me to do your SEO?
[0:59] My Own Clients
[1:52] How Marketing Agencies Build a Team
[2:35] I work WITH clients - not FOR them.
[4:03] How you CAN hire me - FOR FREE
[4:55] The Pro Level
[5:28] The Mentoring Option
[6:14] The Number of Mentoring Seats

---
Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:

1. Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
2. Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
3. SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
4. Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
5. Call to Action (CTA): Regularly test and update your CTA to see what converts best.

Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes...
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband

---
Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.

Resources mentioned:

• Episode 41: How to use your Google Business Listing

Timestamps
0:00 Introduction
[1:05] Clarification: Email landing pages for SEO
[2:15] No Measure of Importance
[3:34] The Importance of Google Entities
[5:04] Takeaway No. 1: Google Business Listings
[5:26] Takeaway No. 2: Mentions
[8:12] Does Meta Data in images help SEO?
[9:49] Three Takeaways from the Google Algorithm Leak
[11:41] The Google Ads conspiracy theory

---
Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority".

This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves.

Timestamps
0:41 The Google Leak is not a Nothing Burger
2:57 Clickstream Data
3:49 Chrome was created (maybe) to get more information
4:24 Links from high traffic sources
7:38 What is a Highly Trafficked Page?
9:49 Local Business Citations are Dying
10:57 Local Premium Listings
12:46 Always link from your homepage...
16:31 Link to your important pages from popular blogs

---
Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media.

Timestamps
[1:36] The Google Algorithm Leaked
[2:27] The Google Lies (?)
[4:44] 15,000 Ranking Features
[6:07] The Google Leak: What we know so far
[7:42] Using Clicks to Determine Rankings
[9:21] The Google Sandbox
[10:44] Chrome and Privacy Browsers
[12:18] The Importance of Links

---
Meredith's Husband
https://www.meredithshusband.com

ChatGPT Opt-out form for images:
https://share.hsforms.com/1_OuT5tfFSpic89PqN6r1CQ4sk30

Episode Summary:
Meredith and her husband delve into the evolving landscape of AI and its impact on society, particularly focusing on OpenAI and Google's initiatives.

OpenAI Updates:

• Recent controversies surrounding Sam Altman's leadership and the dissolution of OpenAI's safety team.
• Ethical concerns raised by using Scarlett Johansson's voice without consent for AI development.
• Discussion on the integrity of philanthropic gestures amid media scrutiny.

Google's AI Initiatives:

• Introduction of Gemini, Google's AI, aiming to enhance search result quality by combating affiliate-driven content dominance.
• Exploration of AI-driven search result refinement to provide users with more accurate and trustworthy information.

Protecting Artist's Work:

• Insights into tools like Glaze, which pixelate images to prevent AI misuse, and the option to request AI companies not to use specific materials.
• Suggestions for photographers to revise contracts and safeguard their creative assets in the AI era.

Encouragement for Utilizing AI Productivity Tools:

• Acknowledgment of the transformative potential of AI tools like ChatGPT, highlighting their underutilization and the opportunity for productivity enhancement.

---
Meredith's Husband
https://www.meredithshusband.com

Resources Mentioned:
[Article] "I lost trust": Why the OpenAI team in charge of safeguarding humanity imploded (https://www.vox.com/future-perfect/2024/5/17/24158403/openai-resignations-ai-safety-ilya-sutskever-jan-leike-artificial-intelligence)

Key Moments
[1:12] The Story of Open AI and ChatGPT
[1:55] Open Source AI
[4:03] Sam Altman and Safety Measures at Open AI
[8:58] Most importantly, what does Elon Musk say?

Summary (yes, this was created by AI)
In this podcast episode, Meredith's husband unveils a concerning narrative of OpenAI, the company behind ChatGPT. He recounts a previous conversation where he hinted at this story, which centers around OpenAI's deviation from its original mission of creating open-source AI to prioritizing profitability.

He explains that Sam Altman, initially a co-founder, assumed the role of CEO and steered the company towards profit maximization, relegating safety and ethical considerations. This led to internal conflict, culminating in a dramatic boardroom coup that briefly ousted Altman. However, Altman swiftly counteracted by enticing key employees to join Microsoft, compelling the board to reinstate him. Subsequently, many safety-focused employees departed or were removed, leaving OpenAI more profit-driven and less concerned with ethical implications.

Meredith and her husband delve into the potential risks of AI under the control of profit-driven individuals, citing warnings from notable figures like Elon Musk and Stephen Hawking. They highlight the absence of regulatory frameworks and the sluggish pace of government action, underscoring the need for consumer awareness and ethical considerations in AI development. Meredith's husband suggests reading an article on Vox for further insights, emphasizing the compelling and cautionary nature of OpenAI's transformation, with far-reaching implications for the future of AI and society.

---
Meredith's Husband
https://www.meredithshusband.com

Links mentioned in this episode:
Catch the latest news from Google I/O (from google.com)
https://io.google/2024/

Google is putting AI in basically everything, including search (from vox.com)
https://www.vox.com/technology/2023/5/10/23718877/google-io-sundar-pichai-ai-conference-palm2-sge-mountain-view-openai-microsoft-generative

In this episode, Meredith and her husband discuss Google's AI developments showcased at the Google I/O event. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones. The "search generative experience" has been rebranded to "AI overview," enhancing informative searches with detailed overviews. Google's AI, Gemini, is compared to OpenAI's ChatGPT, with Gemini's integration into Google's tools offering convenience to users already accustomed to the Google ecosystem. The episode concludes with discussions on the future of AI and the potential return of Google Glass with advanced functionalities.

Timestamps
[1:22] Google IO 2024
[1:45] AI Overview Replaced Search Generative Experience
[2:50] How to Turn Off the Google AI Overview
[8:16] Gemini vs. ChatGPT
[11:23] Is Google still going to matter?


Curious what these two AI models?
Here is a summary of this episode from Google's Gemini:
In this episode, Meredith and her husband delve into the latest developments in Google's AI technology following the Google I/O event. They revisit their previous discussion on Google's AI and highlight that many predictions and rumors about the event proved accurate. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones.

A notable change is the rebranding of the "search generative experience" to "AI overview." This feature enhances informative searches with detailed overviews but doesn't affect simpler queries. Although you can't currently turn off AI search results, future updates will allow customization and more interactive search capabilities.

The episode also compares Google's AI, called Gemini, with OpenAI's ChatGPT. While ChatGPT has a first-to-market advantage, Gemini's integration into Google's suite of tools makes it convenient for users already embedded in the Google ecosystem. This integration includes features in Gmail, Google Docs, and other Google services.

The episode concludes with a discussion on the future of AI, including the potential return of Google Glass with advanced functionalities. Meredith's husband also provides links to articles summarizing the Google I/O event and other related information for listeners who want to learn more.

Here is a summary of this episode from Open AI's Chat GPT:
In this episode, Meredith's husband discusses recent developments in Google's AI technology following the Google I/O event. He revisits their previous discussion on Google's AI and highlights that several predictions and rumors about the event turned out to be accurate. The main focus of the event was AI integration across various Google products, including search results, Chromebooks, and Android phones.

A significant change is the rebranding of the "search generative experience" to "AI overview," which is now available to all U.S. users and will eventually roll out globally. This AI feature enhances informative searches with detailed overviews but does not affect simpler queries like finding local services. He mentions that, although you can't currently turn off AI search results, future updates will

---
Meredith's Husband
https://www.meredithshusband.com