• Mergers & Acquisitions Revisited - Gwen Lafage

  • Sep 2 2022
  • Length: 34 mins
  • Podcast

Mergers & Acquisitions Revisited - Gwen Lafage  By  cover art

Mergers & Acquisitions Revisited - Gwen Lafage

  • Summary

  • Acquiring a company, and indeed being acquired by one, is one of the great branding challenges for marketing leaders.

    There are lots of considerations, and even more moving parts.

    On this episode, I spoke with Gwen Lafage, VP of Brand and Content at Sinch, who talks about what happens, and what should happen, from a brand perspective.

    With 4 acquisitions made by Sinch in just the last year alone, she had incredible experience and perspective to share.

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