So many people are scared by the word 'funnel', but if you have something to sell, you need a way to attract people to buy it - which is effectively all a funnel is.

On today's 'Business Backstage' episode, I chat with the incredible Donna Eade, our Podcast Host and Mentor on my business growth immersive coaching experience Altitude.

We chat about how important it is to find your voice as a business owner, and how you can get your 'business personality' in front of your audience - and (maybe rather obviously) podcasting comes up as one of the options for how you can do this.

We also chat about how - with the introduction of AI - the world of business is changing. Now more than ever it is crucial to shine as a business, a brand and a voice with something worth saying and on the episode, we chat about how you can do this through podcasting.

Donna shares the benefits of podcasts and tips on how to build a loyal audience of people who want to buy from you through a podcast.

To find out more about Donna, you can find her, unsurprisingly, through her podcast 'Mindset & Action' right here - https://donnaeade.com/podcast

When it comes to sales, many business owners focus on the wrong things. So today's episode of Mindset and Method is all about the most important elements of sales - which aren't actually about the sale.

There is so much more to sales than the end sales conversation and whether the buyer decides to buy! If we look earlier on in the buyer's journey and expand our view of the whole process, there are 3 things you need to look at.

• The audience - finding or creating an audience who is relevant to what you're offering, is engaged with your message and trusts you enough to consider buying from you
• Strategy - having the right process and strategy to be visible and clear to that audience about what you offer. Then having the right journey to invite those people to consider the purchase - different strategies are needed for different businesses depending on who you are, how you love to show up for your audience and whether you have a low-priced product or service or a high-priced one.
• Your mindset - Having the right growth mindset and the resistance to do the work it takes to understand, refine and continuously improve the back end of your business to make a regular and consistent stream of sales come your way.

Listen to the episode now to hear more about how to nail these three elements of the pre-sales process to create a business that works for you and creates the stream of leads you want, on demand!

And if you're interested in hearing more about Altitude, or would like to know my thoughts on where you could improve your sales process, you can book a 15-minute Business Bullet Call with me now at jennidonato.com/bullet/

Marketing is one of the skills you don't realise you need when you start your business, so once you have nailed what you're selling (and if you're not quite there yet with your offer, go back and check out episode 72 with our amazing Hils Crisp) dive into this episode...

...where Katie Spreadbury, our Ideal Client Attraction Expert here at Altitude, and I chat about how important it is to know who your offer is for - and then market it in the right way.

We chat about niching, the all-or-nothing feeling of going all in on business and what happens when you DON'T get the messaging right.

Because if you try to speak to everyone with your messaging, you normally end up speaking to no one.

We then chat about how you can nail who you can help and how you get it right and Katie takes us through a process to

• Nail who your offer is for and get to the bottom of what their problem is - and how you can solve it - and why it's so important not just to rely on what's in your head.
• Go out and chat with your ideal client and do some simple market research to understand this at a deeper level.
• How you keep your marketing/market research simple and move with the times while staying true to what you love to do and how you love to show up.
• How you get the right balance with your content and marketing to get the right people buying your thing.

To connect with Katie, you can find her at OrangeSheep Research on social right here https://www.facebook.com/9orangesheep

You can also find out more about Altitude, our Immersive Coaching Experience for female business owners ready to simplify their business and make it more profitable, easy-to-run and fun right here https://www.jennidonato.com/altitude/

Many business owners struggle to get social media working for them. The focus is too often on just the content, but there might be something you're missing that will make things a lot easier and allow you to get a more consistent and predictable lead flow to sales.

In this week's podcast episode, I cover…

- the potential social media marketing has right now for business

- the difference between the marketing element and the social media element - and how to balance the two

- the 5 different content types you should be posting

- and how to pull it all together to make social media marketing work for you and your business

If you know there’s something that’s not quite working for you with what you’re doing on social, but can't quite figure out what it is, you can book a quick 15-minute call to see if I can help you find the weak point by clicking here - https://www.jennidonato.com/bullet/

So many women in business struggle to show up with confidence and authenticity online. So today on our Business Backstage Series, I've asked another of my Supporting Coaches on my Immersive Coaching Experience Altitude to join me to chat about why we suffer and what we can do about it.

Cat Googe is an Empowerment Coach and Joy Queen. She can often be found sharing Laughter Yoga on festival stages, online, in schools and in front of large audiences, so is perfect for today's topic of showing up authentically and with confidence.

In this episode, we chat about...

• why female entrepreneurs often struggle to show up with confidence online
• how we find who we really are as business owners and build our brand in alignment with our vision and with excitement and passion
• and how we build consistency in our online marketing to start to showcase what we do with ease

Cat also shares her biggest tips on how to tap into your online confidence to grow your business in a way that you're going to enjoy, now and in the future.

To follow and find out more about Cat, click here

Today on the Business Backstage Series - where I chat 'behind the scenes' with our amazing Altitude Business Growth Experts - I welcome Dr. Jemma, an Empowerment Coach and Mentor and we chat about how you can create a business that feels good and works for you and your buyers.

On this week's episode, we cover...

✅ What is Empowerment and why do so many women in business struggle to feel empowered when running their own business.

✅ What difference it makes if you run your business from an empowered energy. Including a boost in confidence, how you present yourself and ultimately what results you get from your business.

✅ How to get to an empowered state and how to transition your business into one that you love and that works for you.

To connect with Jemma, you can find her on Instagram at www.instagram.com/_dr.jemma/