• Mini: How Coca-Cola, Apple & Disney-Pixar Influence Us

  • Jun 20 2024
  • Length: 20 mins
  • Podcast

Mini: How Coca-Cola, Apple & Disney-Pixar Influence Us  By  cover art

Mini: How Coca-Cola, Apple & Disney-Pixar Influence Us

  • Summary

  • When you hear "Coca-Cola" what's the first thing that comes to mind?

    Is it their bright red logo? Their lively commercials that appeal to the senses? The taste of their soda?

    Coke is one of the leading brands that successfully uses Neuromarketing to influence their audience.

    And they're not alone.

    But for this mini episode, we'll focus on just 3: Coke, Apple and Disney-Pixar; and how these iconic brands stay iconic, both in the media and in our brains.


    For more ways to get involved with the Brain Blown Community, head to ⁠⁠⁠⁠⁠⁠www.patreon.com/brainblownpodcast⁠⁠⁠⁠⁠⁠ to learn about our offers!

    If you have any topic suggestions for future episodes, don't hesitate to reach out! Send us an email at info@brainblownpodcast.com.

    We'd love to hear from you.


    REFERENCES

    Introduction to the Journal of Marketing Research, Special Issue on Neuroscience and Marketing -- Colin Camerer and Carolyn Yoon

    Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience -- Emily Falk and Christin Scholz

    What can neuroscience offer marketing research? -- Billy Sung and Nicholas J. Wilson

    Neuroscience in Marketing: Assessment of Advertisement; Memory by Means of Facial Muscles; Movement Analysis -- Calga Pinar, Sanem Alkibay


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