For full show notes and transcript summary - https://www.propellernet.co.uk/the-digital-pr-podcast/s3-e4-digital-pr-in-germany/

00:00:00 - Introduction and Background

00:05:30 - How Lena Got Into Digital PR

00:10:59 - Differences Between German and UK Media Landscape

00:13:12 - German Media Landscape and Regional Publications

00:14:22 - Pitching and Outreach Strategies in Germany

00:16:26 - Campaign Themes and Topics in the German Market

00:18:32 - Challenges with Sports Related Campaigns in Germany

00:20:45 - Top Three Do's and Don'ts for Securing Coverage in Germany

Episode Summary:

In this episode of the Digital PR Podcast, I had the pleasure of interviewing Lena, a Senior Digital PR Executive at Propellernet, who specialises in the German market. Lena shared insights into the differences between the German and UK media landscapes, highlighting the formality and longer lead times in Germany. She emphasised the importance of being direct and avoiding clickbait when pitching to German journalists. Lena also provided valuable tips for those looking to secure coverage in Germany, such as planning ahead, being patient, and setting appropriate goals. Overall, Lena's expertise shed light on the unique challenges and opportunities in the German digital PR landscape.

Quotes of the episode:

"I think in terms of pitches, for example, I just try and make sure to kind of get straight to the point." - Lena

"I think another one is don't include anything too clickbaity, like sensationalist angles don't work really well." - Lena

About the Propellernet Digital PR Podcast:

We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!