• Misinformation Outbreak: Can Advertisers Win Over Jaded Customers?

  • Jan 26 2022
  • Length: 26 mins
  • Podcast
Misinformation Outbreak: Can Advertisers Win Over Jaded Customers? By cover art

Misinformation Outbreak: Can Advertisers Win Over Jaded Customers?

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  • Summary

  • Hate speech, disinformation and misinformation have plagued advertisers since the dawn of the digital age. However, today things are reaching a fever pitch. Antivax rhetoric across Europe and the US has surged; more people are believing in conspiracy theories and climate change misinformation runs rampant despite scientific consensus. This constant deluge of mis/disinformation seems endless and can have devastating consequences for brands, media planners, and the public. Have consumers lost all confidence in content as a result? Are advertisers doing enough to ensure they don’t fund this mis/disinformation? 

    This episode of Authentic Ad Matters looks at the responsibilities of the ad ecosystem, and how brands can navigate sensitive topics in an authentic way, support trusted publishers and stop funding untruths.  

    Speakers: 

    David Goddard, Vice President Business Development, DoubleVerify
    Harriet Kingaby, Co-Chair, Conscious Advertising Network
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