Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin!

Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+ in lifetime value.

Ann also reveals two major product launches, including a native integration with Dataro's predictive donor intelligence — and shares exactly what she'd focus on this summer to get ahead of end-of-year fundraising.

Resources & Links

Connect with Ann on LinkedIn and check out Bloomerang’s 2026 Giving Signals Report.

Bloomerang is the proud presenter of Missions to Movements.

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

What happens when 1.3 billion people adopt AI in just 39 months… and most nonprofits are still trying to figure out where to even start?

While nearly 90% of nonprofits are already using AI, only 6-7% are seeing meaningful returns, which is why I HAD to sit down with Justin Spelhaug, President of Microsoft Elevate, to talk about why that gap exists, and how nonprofits have a once-in-a-generation chance to shape a more inclusive AI economy.

We also talk about generating personalized donor thank you messages at scale, and how to use predictive modeling to better understand giving behavior. This moment requires all of us to lean in and will challenge how you think about AI.

Resources & Links

Connect with Justin on LinkedIn and learn more about Microsoft Elevate on their website. Justin also recommends Carol Dweck and her work on growth mindsets.

Bloomerang is the proud presenter of Missions to Movements.

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Monthly Giving Awareness Week feels like the perfect time to bring back repeat guest Dave Raley, especially after he just launched The Center for Sustainable Giving, a new initiative helping nonprofits rethink how they approach recurring generosity.

The subscription economy is fundamentally changing donor expectations, which is why we’re exploring topics like “10x thinking”, generosity as a learned habit, the future of sustainable philanthropy, and why recurring giving programs deserve far more visibility, staffing, and investment than they’re currently getting. So many nonprofits are still stuck in a “single gift mindset” and this conversation is a reminder of just how big the opportunity is if you’re willing to think differently about donor relationships.

Resources & Links

Monthly Giving Awareness Week is THIS week and the deadline to apply for the 2026 Monthlies is May 13, 2026. Enter here.

Learn about The Center for Sustainable Giving.

Bloomerang is the proud presenter of Missions to Movements.

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!