How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing.

We kick off by going behind the scenes of a Ronald McDonald House Charities gala where a beautiful, cinematic story helped raise more than $350,000 in one night.

Max walks us through how Clara’s story was selected, the meaning of narrative transportation, and how organizations can reposition themselves as the “helpful guide” instead of the hero.

Once you hear Max’s wildly practical “Story Seasons” framework, you won’t be scrambling for stories in May or guessing what donors should hear in October. You’ll be fueling generosity all year long!

Resources & Links

Connect with Max on LinkedIn, subscribe to his newsletter, Start With Story, and learn more about Tellwell Story Co.

Grab your ticket to Max’s nonprofit storytelling conference, WellTold, on April 30, 2026.

LettrLabs is the proud presenter of Missions to Movements.

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain...

Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable.

We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prevents them.

Pulling lessons from the subscription world and real stories that celebrate customer milestones, we translate those insights into practical steps any nonprofit can take to keep monthly givers connected through life’s ups and downs.

If you’re ready to reduce churn, lift lifetime value, and build trust that lasts, this conversation will give you the blueprint.

Subscribe, share this with a colleague who manages recurring giving, and leave a review with one change you’ll make to your donor portal this quarter.

LettrLabs is the proud presenter of Missions to Movements.

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain...

If a corporate partner had to tell a story about working with your nonprofit, what would they say?

What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend of mine, Matthew Sutton, Director of Corporate Partnerships at United Way of Greater Atlanta, to talk about how corporate partnerships are evolving and what nonprofit leaders need to understand right now.

Matthew shares why companies are going deeper with fewer partners, why a multi-layer approach matters, and how nonprofits can become collaborators in a shared narrative.

We’re digging into real-world examples too, including a 24-month relationship-building process, and the growing role of social enterprise as nonprofits look for more predictable revenue.

Resources & Links

Connect with Matthew on LinkedIn or send him an email at matthewsutton2018@gmail.com.

Check out Matthew’s book recommendations, including my book, The Monthly Giving Mastermind, and Beyond Checks & Halos by Cynthia Eads Currence.

Letter Labs is the proud presenter of Missions to Movements.

Letter Labs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sus...