• Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part

  • Nov 6 2023
  • Duración: 18 m
  • Podcast

Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part Por arte de portada

Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part

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  • Resumen

  • The brewer of Modelo Especial, Constellation Brands, struck it lucky twice in the past 30 years: first in 1996, when Mexico’s Grupo Modelo awarded them an evergreen contract to import Corona Extra into the US; then in 2013 after trustbusters at the US Department of Justice forced a settlement on AB-InBev during its takeover of Grupo Modelo, which turned Constellation into an independent, fully integrated, and economically viable beer industry competitor. In this podcast Ina Verstl and Ernst Faltermeier lift the fog of history and tell an exciting story.
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