More Than Copy

By: Allison Frieden
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  • Summary

  • Content Marketing. It's more than just the words on a page. It's more than distribution channels. It's more than putting together a great strategy. And, it's so much more. In the More Than Copy podcast, we explore all the different sides to the Content Marketing profession. Join us as we dive into this world and share unique points of view. Quick note: This podcast page has been rebranded from Connecting The Content Marketing Dots to More Than Copy. The first episode of More Than Copy was published on April 4, 2024.
    Allison Frieden
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Episodes
  • Being your authentic self (the key to success) with Luke Jamieson

    Being your authentic self (the key to success) with Luke Jamieson
    Sep 24 2024

    Move over corporate jargon. Being your authentic self at work is here to stay. In this episode, we talk about the impact of authenticity at work with Luke Jamieson, a global thought leader on the future of work, customer experience, and employee engagement.

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    20 mins
  • GRWM for content marketing with Jess Cook

    GRWM for content marketing with Jess Cook
    Sep 3 2024

    Does anybody outside of marketing really know everything that goes into building out and executing content strategies? In this episode, we sat down with Island's Head of Content and Communications, Jess Cook, to get a GRWM (get ready with me) look at what's really involved in content marketing. HINT: It's more than just writing great copy.

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    23 mins
  • Content marketing's real value with Allison Frieden

    Content marketing's real value with Allison Frieden
    Aug 15 2024

    One or two good pieces of content don't guarantee leads. If your entire content goal is focused solely on leads, you may be disappointed. In this episode, I talk about the value of content marketing as a long game and how to be successful at it.

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    8 mins
Marketing Economics
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