Move over corporate jargon. Being your authentic self at work is here to stay. In this episode, we talk about the impact of authenticity at work with Luke Jamieson, a global thought leader on the future of work, customer experience, and employee engagement.

Does anybody outside of marketing really know everything that goes into building out and executing content strategies? In this episode, we sat down with Island's Head of Content and Communications, Jess Cook, to get a GRWM (get ready with me) look at what's really involved in content marketing. HINT: It's more than just writing great copy.

One or two good pieces of content don't guarantee leads. If your entire content goal is focused solely on leads, you may be disappointed. In this episode, I talk about the value of content marketing as a long game and how to be successful at it.

Like any new piece of technology, marketers are learning to adapt to AI use. On this episode, we talk with Copy.ai's Head of Content Strategy, Nathan Thompson, on the in's and out's of using AI in content creation.

If content is King, publishing consistent high quality versions of it is Queen. When it comes to producing great content on a regular basis, marketing teams need a well-thought out strategy. Join me as I dive into the main parts of a content marketing plan that helps truly resonates with your audience and best practices to get there.

Attention spans have been growing shorter and shorter for years. It's time marketers change their approach to meet this new content consumption pattern. In this episode, we go over how marketers can start mixing in the TLDR method into their content strategies for audience building.

The content marketing rules have changed. And, they'll keep changing. But is your company flexible enough to change along with it? In this episode, I talk about the content development process, whether or not leads are the best measure of success, and the importance of updating content efforts to meet changing media consumption patterns.

Without every level of marketing in sync with each other, your company will have conflicting messages going out. This could lead to a loss of customer trust and ultimately impact your bottom line. In this episode, we talk with veteran marketer, Ben Blakesley on the importance of an integration-first approach to marketing.