You ever walk into a property and feel like you're stepping into a different company—even though the sign out front says otherwise?That's why SOPs still matter.In this episode of Multifamily Collective, Mike Brewer brings the heat with a clear reminder: Standard Operating Procedures (SOPs) aren't constraints—they're clarity.They’re the guardrails that keep your multifamily machine running smoothly, especially when results fluctuate by site, season, or staff.Let’s be honest: property management isn’t black and white. It’s a business full of gray zones, shifting expectations, and day-by-day dynamics. That’s why solid SOPs are gold.They reduce dependency on heroics.They eliminate micromanagement.They ensure leasing doesn’t hinge on who picked up the phone.But SOPs don’t replace judgment—they free it.So your teams can think critically, act swiftly, and deliver consistently.Mike’s tip of the day? Show up. Be consistent. If you're seeing wildly different results between properties—or even within the same property—it’s time to ask: Have we clearly communicated our expectations? Or are we assuming everyone’s on the same page?Customers see consistency as trust.Trust leads to renewals.And trust is built every time your team follows through—one SOP at a time.📌 Like what you heard?Subscribe to the channel.Smash the like button.And keep showing up.

You don’t have an effort problem. You have a clarity problem.In this February 3rd edition of the Multifamily Operations Tip of the Day, Mike Brewer unpacks the real reason performance suffers across properties and teams, and it’s not what you think.When expectations are murky, people improvise. And when they improvise, performance becomes unpredictable. Everything becomes messy and chaotic! Mike breaks down:- Why unclear expectations lead to rework, frustration, and unnecessary escalations- How accountability feels personal, not professional, when clarity is absent- Why “what good looks like” must be observable and measurable- The difference between reactive chaos and proactive leadership- And the true job of a CEO — protecting culture and fueling clarityThis episode is a wake-up call for anyone in a leadership seat. If you’re chasing consistency, scalability, and morale, clarity is your lever.Like, subscribe, and share if you're building a culture of accountability with heart, purpose, and precision.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com

In this episode of the Multifamily Collective, Mike Brewer sits down with Misty Haskins, a seasoned multifamily leader whose journey from leasing consultant to senior executive is rich with lessons about leadership, training, data mastery, and people-first culture.And, a special congratulations for the recent recognition from Multifamily Housing News as a Rising Star in Multifamily - https://www.multihousingnews.com/mhns-rising-stars-take-the-spotlight/ Misty opens up about her early career, navigating the shift from property management to asset-level strategy, and why being active in industry associations earlier would have accelerated her growth.Then she gets into what really makes her leadership stand out:- Leading with humor and humility because connection comes before correction- Tailoring leadership to the individual, not everyone responds to the same style- Listening as a leadership superpower, not just hearing, but understanding- Training that actually builds skills, the story behind her game‑changing Funnel Fridays initiativeMisty’s Funnel Fridays started as a way to help teams better use their CRM data — and became a company‑wide learning movement that boosted KPI understanding, strategy, and confidence. It’s a powerful reminder that data is only as good as the decisions it inspires.She also shares:- How personal challenges on the front lines shaped her empathy- Why servant leadership is a strength, not a soft skill- The mentors who shaped her, including her dad and a CEO she deeply admires- The importance of ambition, and how you can’t fake it- What’s next for her professionally and personally Whether you’re building teams, improving operations, or searching for broader impact, this conversation is packed with insights that will stick with you.Like, subscribe, and share if you believe multifamily leadership starts with both heart and strategy.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmn

Control fees safe! In this February 2nd, 2026 edition of the Multifamily Operations Tip of the Day, Mike Brewer challenges a widespread myth in property management: that control is the key to results. Spoiler alert: it’s not. Clarity is.Here’s what you’ll walk away with:- Why command-and-control leadership (especially in centralization) doesn’t scale- How whack-a-mole management exhausts teams and breeds chaos- Why emotional maturity is the root of consistent leadership- How to replace micromanagement with clear standards and success metrics- A better way to assess whether a breakdown is from a lack of effort or a lack of understandingIf your organization feels like a constant fire drill, this is the reset you need.Because great leaders create clarity, not chaos.Like, subscribe, and share if you’re ready to replace control with confidence—in your people and your systems.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmn

Here’s the hard truth: Busy doesn’t mean effective.If your team is constantly “doing” but rarely moving the needle, this episode is for you.You’ll learn:- Why effort without alignment is just wasted motion- How leaders can create clarity and eliminate chaos- The dangers of whack-a-mole management- Why you must define and defend two to four true priorities each quarter- How to reward progress on what matters, not just long to-do listsThis is a wake-up call for every multifamily leader who wants real results, not just motion.Like, subscribe, and share with someone who’s confusing busy with productive.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

When budgets tighten, what’s the first thing to get cut?Training.And that’s exactly where multifamily leaders get it wrong.In this January 31, 2026 edition of the Multifamily Operations Tip of the Day, Mike Brewer flips the script on traditional budget thinking. He makes the case—clearly and convincingly—that training isn’t a cost center, it’s a performance engine.Here’s why smart operators double down on training when the pressure’s on:Well-trained teams make fewer mistakesThey solve problems fasterThey elevate the resident experienceAnd yes—they protect the bottom lineYou’ll also hear:Why real-world training beats workshops every timeHow to blend AI with human trainers for high-impact learningAnd why “learning is the work, and work is learning” is the new mantra for modern property managementIf you want predictable outcomes, you need to invest in predictable capabilities.👉 Like, subscribe, and share this episode with someone who still thinks cutting training saves money.

Smash that subscribe now! No really! Stop reading and click the button! Your Property Management Career Depends on It! We've all heard it: “The fortune is in the follow-up.”But in today’s Multifamily Operator Tip of the Day, we challenge that.Because the real fortune? It’s in the human behind the follow-up.Yes, follow-up matters. But not the robotic, high-pressure kind. Today, prospects demand:- Multi-touch, multi-channel engagement- Helpful, relevant information- Consistency that builds trustThe magic happens when your follow-up is powered by authenticity, not automation alone.AI can support the process. But it’s your tone, transparency, and kindness that win leases.Leasing is no longer just a numbers game—it’s a relationship game.Be consistent. Be helpful. But most of all, be human.And, remember - smash the subscribe button!!! Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

In leasing, minutes matter.In today’s Multifamily Operator Tip of the Day, we dig into one of the most powerful yet overlooked levers in leasing success: response time.Here’s the truth: The first one to respond usually wins. And prospects don’t wait around—they move on.We unpack:- Why your speed to lead standard should be under 5 minutes (or better—instantaneous)- How to use automation for speed and humans for warmth- Why slow follow-up equals lost trust, no matter how strong your community is- How to gamify responsiveness and drive resultsRemember, your building might be beautiful. Your digital curb appeal might be on point. But if your team doesn't answer quickly, none of it matters.Speed doesn’t replace quality. But without it, quality is invisible.Subscribe now. Leasing is a battle. Speed wins.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions