In this episode of Multifamily Unpacked Tyler interviews Marcie Williams on her journey from leasing agent, to CEO of RKW Residential. Marcie’s experience at Camden Property Trust and Greystar helped prepare her to grow RKW Residential from the initial launch to an NMCH Top 50 manager in under 10 years. Listen to learn more wherever you get your podcasts.

About Marcie Williams, CEO, RKW Residential:
Marcie Williams is the CEO of RKW Residential overseeing of all aspects of property management operations, new business development and strategy. She has more than 25 years of multifamily experience spanning owner/manager REITs, third-party management and start-up companies. Marcie has a track record of success at companies including Greystar, Camden Property Trust, Summit Properties and GID/Windsor.

Immediately prior to joining RKW Residential she served as Senior Director of Real Estate at Greystar, where she was responsible for management operations and new business development for more than 20,000 units across the Southeast.

Marcie holds several professional designations including Certified Apartment Portfolio Supervisor (CAPS) and Certified Property Manager (CPM®). She has been a prolific contributor to the Greater Charlotte Apartment Association (GCAA) for which she served on the Board of Directors and acted as Board President. She was a founding member of the GCAA’s Education Foundation and served on the GCAA’s Education Advisory Council. She is the recipient of several industry awards from GCAA, including Volunteer of the Year, Instructor of the Year and The Lex Marsh Award (Lifetime Achievement). In 2021, Marcie was inducted into the AANC Hall of Fame.

Marcie has been honored with a Women in Business Award (2019) and recognized as a Most Admired CEO in both 2020 and 2021 by the Charlotte Business Journal. She was also recognized as a Multifamily Influencer by Globe St.

Marcie is a member of IREM and ULI and serves on the Membership committee for NMHC. She has a Bachelor of Arts degree from the University of North Carolina at Chapel Hill.

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Today on the report we cover:

— Reactions to VP Harris’ major policy speech from Friday and what it means for multifamily and millions of renters

— San Francisco bans revenue management

— EliseAI new round of funding

— Jay Parsons REIT earnings calls

— Two acquisition stories: Blackstone sold nearly $1 billion apartment portfolio to Equity Residential + Denver Apartment Deal Is Just Part of RMR Group’s $3 Billion Acquisition Plans

— New development strategies in California: Greystar’s mega community + Costco's new bid into the multifamily space

— Forum registrations will open early

Join the Forum registration waitlist: https://meet.funnelleasing.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

This past Forum's panels were packed with insights from some of multifamily's brightest leaders who have started moving to the new operating model in order to create a better customer and team experience.

In this highlights reel podcast, you'll hear how the new operating model influences how the following leaders think about the customer experience.

– Noah Echols, VP of Customer Experience, The RMR Group

– Susan Goff, VP of Property Marketing, Lantower Residential

– Brandon Gaeta, Director of Operations, Morgan Properties

– Laurel Zacher, VP of Marketing + Customer Engagement, Security Properties

If you want a chance to learn directly from the leaders shaping the future of multifamily, join the registration waitlist.

https://meet.funnelleasing.com/forum-2025

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.