Have you ever found yourself in a marketing hole, wondering how you are going to dig yourself out? You know, one of those times where are you trying your best to generate leads and convert it into sales, but it is not working. Our guest today is Austin LaRoche, who shares with us his M2S Framework to help take leads to sales.

TODAY'S WIN-WIN:
There are a lot of tough times, sometimes you get yourself in a hole, that just means you can climb out of it.

LINKS FROM THE EPISODE:

• You can visit our guest's website at: https://www.atakinteractive.com/
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• If you are ready to franchise your business or take it to the next level: CLICK HERE.
• Connect with our guest on social:
  • www.linkedin.comGinGaustinlarochef
  • www.youtube.comGCAtakInteractivu

ABOUT OUR GUEST:
Austin LaRoche is the CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Based out of Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their vision come to light. His company motto is "Strength in Structure," where he and his team watch their clients go from random acts of marketing into an organized operation that can measure and optimize success at each stage of their customer’s journey.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Do you know what your paid time off policy is at your company? And, are your staff taking their vacation time? Maybe a better question is are you taking your vacation time? Our guest today is Shannon Joy Mekeel who shares with us about her book and the importance of paid time off for your staff.

TODAY'S WIN-WIN:
Make sure you have a time off policy and that your team uses it.

LINKS FROM THE EPISODE:

• You can visit our guest's website at: https://sjmconsultingservices.co/
• Get a copy of her book here: CLICK HERE.
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• If you are ready to franchise your business or take it to the next level: CLICK HERE.
• Connect with our guest on social:
  • https://www.linkedin.com/in/shannonmekeel
  • https://www.instagram.com/shannonjoy8/
  • https://twitter.com/sunshineshan8
  • http://www.youtube.com/@SJMConsultingServices
  • https://www.facebook.com/shannon.mekeel
  • https://www.facebook.com/SJMConsultingServices/
  • https://www.facebook.com/PTOAffirm/
  • https://www.facebook.com/youhavearrivedbook/

ABOUT OUR GUEST:
Shannon Joy Mekeel served her country as a logistics troop in the United States Air Force for eight years. She has 20 + years of experience in corporate America in multiple industries. Her company SJM Consulting Services specializes in culture certification, marketing storytelling, and operational improvement and implementation. Shannon is a mom of three young men ages 26, 23, and19. She is the wife of an Illinois farm boy turned Marine, who is currently enduring prostate cancer treatment. Motivated by the issues she saw in all industries, Shannon published her first book in the spring of 2023, "You Have Arrived, The Roadmap to Empathy Where Stories Light the Way.”

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

When is the last time you read a great story or a fiction book? Did you have a chance to discuss it with others or share some of the lessons learned? If it’s been a while or you can’t recall the last time, then this episode is for you.

Our guest today is Melanie Bell, who shares how reading fiction can actually help you become a better leader.

TODAY'S WIN-WIN:
People find it easier to talk about other people in the story, instead of themselves.

LINKS FROM THE EPISODE:

• You can visit our guest's website at: https://www.leaderswhofiction.com/
• Attend our Franchise Sales Training Workshop:
• https://bigskyfranchiseteam.com/franchisesalestraining/
• If you are ready to franchise your business or take it to the next level: CLICK HERE.
• Connect with our guest on social:
  • https://www.linkedin.com/in/melanieabell/
  • https://www.leaderswhofiction.com/
  • https://www.strategicpiece.com/

ABOUT OUR GUEST:
Melanie is the Founder of Leaders Who Fiction, an online book club and community that offers a unique way for people to acquire and develop leadership qualities through reading and discussing novels. On this fast-growing platform, leaders meet on the last Wednesday of each month for intellectual, business-oriented conversations centered around a selected novel.

Melanie is also the Co-Founder of Strategic Piece, where she works with C-suite executives at growth-stage companies to deliver exceptional revenue growth by bringing together their marketing, sales, and service teams around an information-driven customer experience built on the HubSpot platform.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.