In this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it's stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable steps to heal it.

What Is Covered:

• The root of performance anxiety: Fear of being seen.
• How early childhood experiences can manifest as stage fright.
• Rewiring your nervous system to feel safe in the spotlight.
• A step-by-step guide to having a conversation with your younger self.
• How addressing past experiences can reduce anxiety, panic attacks, and other somatic symptoms.
• The path to healing and unlocking your full performance potential.

Key Takeaways:

The fear of being seen often stems from childhood experiences where we were seen but it didn’t go well.

Performance jitters are your body’s way of saying it doesn’t feel safe, but you can rewire your nervous system to change this.

Healing your relationship with your younger self can help you let go of the fear and expand your ability to perform confidently.

Practice connecting with your younger self and asking what they needed back then, offering reassurance from your present self.

Rewiring takes time, so be gentle with yourself and engage in this practice regularly before performances.

Resources Mentioned:

Cheryl’s one-on-one coaching: http://www.inthekey.co/coach

Download the FREE Releasify app for more resources: http://www.inthekey.co/app

In this episode, we break down the key elements of a successful pitch, whether you're emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.

Key Topics:

• Before You Pitch: Set a clear intention for each specific interaction.

• Crafting Your Pitch:

1. Keep it brief and solve a problem for the recipient.
2. Focus on being concise.
3. Build relevance by mentioning how you found them.
4. Position your offer as a solution to their challenges.
5. Include only one link in your email signature (preferably to your website).

• The Yes/No Request: The most crucial part of the pitch.

1. Ask a specific, easy-to-answer question.
2. Provide multiple scheduling options if booking a meeting or event.

• Subject Lines: Write them last and keep them short, clear, and curiosity-driven.

• Follow-up Strategy: 70% of your successes will come from second or third follow-ups.

1. Wait a week before following up.
2. Copy and paste the original email instead of forwarding.
3. After three follow-ups, ask for permission to continue reaching out.

Key Takeaways:

• Being specific, professional, and polite increases your chances of success.
• Follow-up is critical — don't be discouraged by no response after the first email.
• A no is better than no response — it gives you data to act on.

Resources:

Perfect Pitch Course: Learn how to craft the perfect pitch in detail with Cheryl’s program. Available at

➡️ http://www.inthekey.co/perfectpitch.

Amplify Program: For a deep dive into more music business strategies, join the annual plan at Amplify Pro.

➡️ http://www.inthekey.co/amplify

For more tips on effective pitching and music business strategies, subscribe and check out the other episodes!

In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points.

Key Topics Covered:

• Separate Personal and Business Finances: Importance of using separate bank accounts and credit cards for personal and business-related expenses.
• Tax Benefits: How keeping your finances separate makes it easier to prove you're running a business, allowing for tax deductions on expenses like gear, coaching, and travel.
• Financial Structure in Relationships: Managing personal accounts to avoid financial conflicts, especially when combining finances in partnerships.
• LLCs Explained: Why musicians should consider creating an LLC to protect personal assets and the potential tax benefits of doing so.
• Credit Card Travel Points Hacks: Strategies to maximize points for travel by using specific cards and transferring points to travel partners for a much higher return on value.

Resources Mentioned:

• How to maximize travel points: Learn how to get up to 10-15x points using the right credit cards.
  👉 www.inthekey.co/cards

• Amplify Mastermind: Join the Amplify Mastermind for more insights into running your music business, personal finances, and optimizing your career.
  👉 www.inthekey.co/amplify