ARYA DHAYAL 

Viral Online Pop star 

Arya was #MUSICINDUSTRYINSIGHTS first podcast EVER

Arya… She’s more than you can imagine. Call it a sign of GOOD things to come. Arya is still at the very early stages in her ascension to fame. How cool is that??? It’s amazing to note… Maybe even more interesting to analyze; Success came overnight for this one (Even though she was playing away for years.) I do believe this is the truest difference between online stardom and “Paying your dues” The online world is it’s own magnetic marketing machine, far different, astronomically cheaper, maybe superior to the old ways of mass marketing and touring your guts out!! One happening, one video goes viral, and now you’re riding a whole new wave. Can you hold onto for the ride? Arya is. All is revealed in this podcast

#shortbio

A trained #Carnatic singer, Arya Dhayal walks the tightrope between Indian classical singing and western pop influences with relative ease and aplomb. The young musician became a household name after her powerful rendition of a Carnatic fusion of Believer inspired the legendary Amitabh Bachchan to #tweet in praise of her work. Her brave unconventional approach to music has inspired many with her songs like Kannodu Kaanbathellam, CID Moosa V/S professor and Marghazhi poove remix bringing in over a million views on YouTube. A rising social media icon, the singer boasts of a follower count of 614 000 subscribers on #YouTube, and 360 000 on #Instagram respectively.

https://youtu.be/uF5e8SdNiBE https://youtu.be/6Z6nVIKkGfY https://youtu.be/RGXkFrBsLKk https://youtu.be/4Pc5e1i1yW4 https://youtu.be/13YIq_LJJrA https://youtu.be/DLAvIVdDG3Y

MUSIC INDUSTRY OF INDIA

This is the National insight. The National overview. The 4 directions of India; North, South, East, and West.

3 vastly knowledgeable professionals, an in-depth MUSIC INDUSTRY INSIGHTS conversation. This is the groundwork, the foundation and fundamental knowledge of the music industry of the country of India.

Sandhya Surendran A 2007 graduate from India’s premier law school, NALSAR, Hyderabad, Sandhya’s experience as a business lawyer has focused on the technology, media and entertainment industries. She began her career with the erstwhile Amarchand & Mangaldas & Suresh. A. Shroff, a law firm in Mumbai, and moved to Infosys, Bangalore as in-house counsel in 2009. Following a three-year stint at Infosys, Sandhya joined the ad-tech start-up unicorn, InMobi, in 2012 and worked with them for nearly five years before she decided to quit in 2016 and start her independent legal & business consultancy firm, Lexic, and built a practice over the next few years focusing on media and entertainment. She then joined Vice Media in 2021 as Senior Legal Counsel for Asia Pacific.

Featured in the Chambers & Partners, Women in Law series in 2015.

Follow Sandhya’s podcast on the music industry, Lex Talk Music, here: https://www.lextalkmusic.com/

Anurag Tagat As a music journalist and writer, Anurag Tagat listens to music for both enjoyment and work. Starting out in 2010 with blogs and finding regular contributing positions in The Hindu newspaper, he became a full-time writer at Rolling Stone India in 2012, covering the growth of independent music in India as well as international artists performing in the country. Anurag’s current and past work appears in publications such as Firstpost, Variety, Billboard, Vogue India, Revolver, India Today and more.

Ritnika Nayan Ritnika Nayan is the Director of Market Development for CD Baby India as well as the owner of the company Music Gets Me High. Throughout her 20 years of experience in th.e music industry she has worked with artists like Maroon 5, Nickelback, Guns & Roses, Nucleya, Advaita and also consulted on festivals like Sula Fest, Ziro festival of Music, Wonderflip fest and more. Ritnika has written the book Indie 101 – The Ultimate Guide to the Independent Music Industry in India and has also set up India’s first stand alone Music Business Certification course at SACAC, Delhi. She has won various awards including the contribution to the creative industry award by University of Westminster, UK and the Young music entrepreneur runner up award by the British council.

THAIKKUDAM BRIDGE

#INDIA #BETHEBRIDGE #industryinsights

This band… this band might be the greatest live performance/festival band in the world. This podcast travels through all their experiences inside and outside of India. Also dealing with their collaborations with mega International stars and mega stars of India.

Thaikkudam Bridge the rock band with a soundscape built upon elements of folk and classical sounds of India interspersed, at times, with layers of progressive, pop, ambient and electronic textures. 7 years, 450 + gigs, 90 + international gigs and 25 countries, it truly has been a stupendous journey for the band. With a 15 member ensemble cast the band’s strength lies in its versatility and unpredictability thanks to nine vocalists and six instrumentalists from the length and breadth of the country, each of whom brings on board, a wealth of diverse musical, linguistic and cultural influences thus creating a unique musical experience that is truly global in nature yet local in idea.

Navarasam, the debut album was released in 2016 and it has 10 songs in all ( 9 + 1 bonus track). Navarasam is an assortment of songs that talks of dreary existentialism, socio-political commentaries, rebellion, freedom and of the human spirit of oneness! The second album, Namah, a dream project released to the delight of music lovers in 2019 , and is a collaborative featuring legendary artists from around the globe. With legendary associations such as Guthrie Govan, Chris Adler, Marco Minnemann, Jordan Ruddess, Pandit Ram Narayan, Pandit Viswamohan Bhat, Padmabhushan Umayalpuram K Sivaraman, Ustad Rashid Khan, Niladri Kumar, Anand Raj Benjamin Paul, the album was a milestone in Indian Independent Music.

Thaikkudam Bridge is currently the most sought after band in the new normalcy, doing music and online gigs for national and international audiences.

#bethebridge