The brand that MTV built

Sneaker Steve was running Global Special Projects at DC Shoes during its multimillion dollar growth run. Find out how he built the brand through celebrity partnerships and some major MTV moments, and how he’s gone on to build his own sustainable footwear company, Ales Grey.

My Best Campaign is brought to you by ⁠⁠⁠Monday Creative.⁠⁠

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The making of a viral billboard campaign

BelliWelli⁠ seized a moment and latched onto the “Hot girls have…” meme, and then made it entirely their own. Find out how strategic billboards helped this CPG brand build a die-hard fan base. Katie Boston-Wilson, CEO of BelliWelli, has the tea.

My Best Campaign is brought to you by ⁠⁠Monday Creative.⁠

Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠ and stay tuned for when a new episode drops.

The parody video that garnered 4.7 million views

Peak Design⁠ was built almost entirely on Kickstarter. Now, their YouTube videos—including one parody that takes on Amazon Basics—are keeping it in the spotlight. Adam Saraceno, CMO at Peak Design tells us how they did it.

My Best Campaign is brought to you by ⁠Monday Creative.

Follow us on LinkedIn and Instagram and stay tuned for when a new episode drops.

Amanda Lee Smith, CEO of Monday Creative, talks to some of the world’s best marketers to hear their path into marketing, and the story behind one career-defining campaign—their first global spot, a major rebrand, a video that went viral, or maybe something that just changed the way people saw their brand.