Episodios

  • 107 | The Client Costing You Six Figures: AI Business Audit Series Finale (Part 3)
    Nov 20 2025

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    Is one of your clients quietly draining your time, energy, and profits?

    In this fiery finale of the 3-part AI Business Audit series, Dawn exposes the hidden costs of "good" clients who are actually sabotaging your business from the inside out.

    This episode is your wake-up call: You could be working twice as hard for half the payoff—and not even realize it.

    If you’ve already audited your revenue (Part 1) and your time (Part 2), this final dimension—client profitability—might be the one that finally unlocks your CEO clarity.

    “You don’t have a data problem. You have an interpretation problem.” — Dawn Andrews

    If you're done working hard on the wrong things and want a trusted expert to audit your business with you: Together, we’ll run the 4D audit, interpret what your business is really telling you, and build your next-level growth plan. No fluff. Just clarity.


    What You’ll Learn

    • How to spot clients that look profitable on paper but are bleeding your calendar dry
    • A 4-step profitability check you can run with help from AI (but not without YOU)
    • The surprising truth about why founders can’t run this audit alone
    • Why AI gives you data, but not the wisdom to act on it
    • What happened when one founder fired a $10K/month client (and gained 20 hours/week)

    Resources & Links

    • CEO Clarity Call Booking Link

    Related Episodes:

    • EP 103 | Your Bank Account Is Lying to You: The AI Business Audit Series (Part 1)
    • Ep 105 | The Time Tax: How Founders Waste 24 Hours a Week (AI Business Audit Part 2)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    9 m
  • 106 | AI Ethics and Security with Elizabeth Goede (Part 2)
    Nov 18 2025

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    Are you feeding your AI tools private info you’d never hand to a stranger?

    If you’re dropping sensitive data into ChatGPT, Canva, or Notion without blinking, this episode is your wake-up call. In Part 2 of our eye-opening conversation with AI ethics strategist Elizabeth Goede, we delve into the practical aspects of AI use and how to safeguard your business, clients, and future.

    This one isn’t about fear. It’s about founder-level responsibility and smart decision-making in a world where the tools are evolving faster than most policies.

    Grab your ticket to the AI in Action Conference — March 19–20, 2026 in Grand Rapids, MI. You’ll get two days of hands-on AI application with 12 done-with-you business tools. This isn’t theory. It’s transformation.


    In This Episode, You'll Learn:

    • Why founders must have an AI policy (yes, even solopreneurs)
    • The #1 AI tool Elizabeth would never trust with sensitive data
    • How to vet the tools you already use (based on their founders, not just features)
    • What "locking down your data" actually looks like
    • A surprising leadership insight AI will reveal about your team


    Resources & Links:

    • AI in Action Conference – Registration
    • Follow Elizabeth Goede socials (LinkedIn, Instagram)


    Related episode:

    • Episode 104 | AI Ethics and Security (Part 1) with Elizabeth Goede


    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    19 m
  • 105 | The Time Tax: How Founders Waste 24 Hours a Week (AI Business Audit Part 2)
    Nov 13 2025

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    Are you secretly paying a 24-hour-a-week tax that’s draining your profits and sanity?

    In part two of the AI Business Audit series, Dawn dives into the hidden time costs that sabotage your leadership and stall your revenue growth. Spoiler alert: your packed calendar may be killing your business momentum.

    Learn how to audit your time, uncover team bottlenecks, and start shifting from “doing it all” to “delegating like a CEO.” This episode is a kick in the A$$ wrapped in a velvet boot.

    Ready to stop paying the time tax and start leading like the CEO you were meant to be? Book your CEO Clarity Call now. You’ll get eyes on the blind spots that are draining your profits and keeping you stuck.


    Key Takeaways

    • You’re not as productive as you think — Most founders waste 24 hours a week on low-value work that should’ve been delegated or deleted.
    • The “Time Truth” Framework — Learn how to identify what’s revenue-generating, what’s noise, and where your hours are leaking.
    • Team Bottlenecks Are Your Bottlenecks — If your team is waiting on you, you’re not leading—you’re clogging the pipeline.
    • AI is your audit assistant — Use AI to analyze your calendar and uncover where your time is actually going (and what it’s costing you).
    • Visibility isn’t about hustle—it’s about clarity — You’re the lever for growth, and it’s time to stop grinding and start leading.

    Resources & Links

    • CEO Clarity Call Booking Link


    Related Episodes:

    • 103 Your Bank Account Is Lying to You: The AI Business Audit Series (Part 1)
    • Ep 107 The Client Costing You Six Figures: AI Business Audit Series Finale (Part 3) (coming soon)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    9 m
  • 104 | AI Ethics and Security with Elizabeth Goede (Part 1)
    Nov 12 2025

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    Is your AI use exposing your business to risks you can’t see coming?

    It’s not just about saving time — it’s about protecting your clients, your content, and your credibility.

    In this episode, Dawn Andrews sits down with AI strategist Elizabeth Goede to unpack the real (and often ignored) risks of using AI in business. From ChatGPT to Claude, learn what founders must know about security, data privacy, and ethical use — without getting lost in the tech.

    You wouldn’t post your financials on Instagram. So why are you pasting them into AI tools without checking where they’re going?”

    Listen in and get equipped to lead smart, safe, and scalable with AI — no fear-mongering, just facts with a side of sass.

    Want to stop talking about AI and actually use it safely and strategically?

    Join us at the AI in Action Conference, happening March 19–20, 2026 in Grand Rapids, Michigan. Get hands-on with 12 action-packed micro workshops designed to help you apply AI in real time to boost your business, protect your data, and ditch the digital grunt work.

    Register now


    What You’ll Learn:

    • How even small service businesses are vulnerable to AI misuse
    • The one rule for deciding what data is safe to input into AI tools
    • Why AI models like ChatGPT, Claude, and Copilot aren't created equal
    • The hidden risks of giving tools access to your drive, emails, or client docs
    • What every founder should ask before signing any AI-related agreement

    Resources & Links:

    • AI in Action Conference – Registration
    • Follow Elizabeth Goede socials (LinkedIn, Instagram)


    Related episode:

    • Episode 93 | The Dirty Secret About AI No Female Executive Wants To Admit—And Why It’s Hurting You
      - This episode dives into the real reason female founders hesitate with AI — and the hidden risks of staying on the sidelines. Includes smart insights on the security tradeoffs when you don’t understand where your data is going or how to control it.

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    21 m
  • 103 | Your Bank Account Is Lying to You: The AI Business Audit Series (Part 1)
    Nov 6 2025

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    What if the offer or service you’re most proud of is the one that’s secretly draining your profits?

    Welcome to Part 1 of the "AI Business Audit" series.

    In this Thursday episode, Dawn Andrews reveals why most founders are flying blind when it comes to knowing which offers are actually profitable. If your bank account is growing but you’re still burned out, this episode is for you.

    Dawn walks you through the first step of her Four-Dimensional Business Audit Framework: Revenue Reality. You’ll learn how to uncover the hidden truth behind your revenue numbers, why total revenue is misleading, and how to calculate what your time is really worth. Plus, you’ll hear how AI can do the heavy lifting in this process so you can stop guessing and start optimizing.

    Book a CEO Clarity Call to run your AI-powered business audit with Dawn. Stop guessing and start leading.


    Key Takeaways

    • Revenue doesn’t equal profit — You need to break it down by offer and delivery time.
    • Most founders can’t name their highest ROI offer — That’s a huge blind spot.
    • AI can analyze your revenue fast — but only strategy can tell you what to do with it.
    • Your most time-consuming offer might be your least profitable — it’s time to check.
    • Audit your revenue per hour — It might just change everything.


    Resources & Links

    • CEO Clarity Call Booking Link

    Related Episodes:

    • Ep 105 The Time Tax: How Founders Waste 24 Hours a Week (AI Business Audit Part 2)
    • Ep 107 The Client Costing You Six Figures: AI Business Audit Series Finale (Part 3) (coming soon)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    8 m
  • 102 | 3 Standard Operating Procedures Every Founder Should Build in 30 Minutes (Using AI to Write Your SOPs)
    Nov 4 2025

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    Is your business secretly held together by your memory?

    If you walked away for two weeks, would things run—or fall apart?

    If the answer makes you sweat, this episode is your lifeline. We're breaking down the three essential SOPs every founder needs to scale—and showing you how to write them in 30 minutes flat using AI.

    Spoiler alert: You’re not writing 47 documents. You’re building three power moves that unlock freedom, delegation, and growth.

    Join the Insider Experience and get the exact AI prompts + walkthroughs for all 3 SOPs. This is your shortcut to scaling with sanity.


    What You’ll Learn in This Episode:

    • Why “I’ll document it later” is the biggest lie founders tell themselves—and how it’s silently costing you thousands.
    • The 3 foundational SOPs that unlock hiring, delegation, and scale.
    • The exact 4-step AI framework that turns your brain dump into pro-level SOPs (no tech background required).
    • The SORTED Method: What makes an SOP actually usable—and delegation-proof.
    • How to build an AI-generated SOP you can use today..


    Resources & Links

    • Insider Experience — Get the full SOP prompt suite + AI workflows
    • Free Gift — 10 Ways AI Will Make You a Better Leader


    Related Episodes:

    • EP. 076 – How Smart CEOs Build SOPs Without Boring Themselves (or Their Teams)
      This companion episode goes deeper into what makes an SOP actually stick—and how to make your team care about using them.

    • EP. 079 – Your Attachment to the Founder Struggle is Expensive
      If you’re still doing everything yourself, this one’s the wake-up call you didn’t know you needed.

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    22 m
  • 101 | Stop Asking Permission to Lead—Just Lead
    Oct 30 2025

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    What if the only thing standing between you and next-level leadership… is waiting for permission that no one’s coming to give?

    You don’t need another leadership book—you need to stop playing small in your own company.

    In this fiery Thursday Rant, Dawn calls out a silent epidemic among female founders: waiting for permission to lead the very business they built.

    From shrinking in the boardroom to apologizing in Slack, this is your wake-up call to drop the people-pleasing and embody the CEO your business actually needs.

    No fluff. No permission slip. Just a velvet-boot kick toward clarity, confidence, and power.

    If this episode hit home, you’re ready for Dawn’s private email community where real leadership shifts happen. Get the hard truths, frameworks, and strategic moves to lead like the CEO your business deserves. Join now—it’s free


    Key Takeaways

    • Leadership isn’t granted—it’s claimed. Stop waiting for a title or team approval. Decide to lead.
    • Clarity is more effective than “nice.” Your team doesn’t need soft—they need specifics.
    • People-pleasing ≠ leadership. Shrinking helps no one—not your vision, not your team.
    • One clear directive can shift the entire room. You don’t need to get louder—you need to stop apologizing.
    • Your business reflects your standards. Don’t let vague expectations drive your operations.

    Resources & Links

    • She’s That Founder Insider Email Community

    Related Episode

    • 071 | Say It Like a Leader: The Feedback Framework Every Female Founder Needs
      Focuses on giving clear, direct feedback, which aligns with your point about clarity being leadership.

    • 080 | The Wednesday Panic Triage. How AI helped me to choose what matters in my business
      Tackles decision overload and taking control of your leadership time, which ties into stepping into that authority seat.

    • 094 | 3 Signs Your Loyal Employee Is Now Holding Your Business Back, And How to Use AI to Fix It Fast
      Talks about when your “team” is actually blocking your lead and what to do.

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    7 m
  • 100 | What 1 Year, 1 Rebrand, and 89% Down Taught Me About Leadership
    Oct 28 2025

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    Are you holding it all together while quietly falling apart?

    In this raw and radically honest milestone episode, Dawn Andrews peels back the curtain and shares what it really took to hit 100 episodes—while living through the most unrelenting year of her life. We're talking an 89% business drop, a full rebrand, marathon training, eldercare chaos, and teen parenting drama.

    This is not your tidy “12 leadership tips” post. It’s a masterclass in what leadership looks like when you're building in the middle of the storm.

    If you’ve ever felt like you’re barely holding it together behind the scenes while trying to lead with grace in public—this one’s for you.


    Key Takeaways

    • Real leadership doesn’t look perfect. It looks like showing up in fuzzy robes, uncertain, but present.
    • Visibility isn’t about performance—it's about truth. You can’t teach leadership from behind the curtain.
    • Delegation without clarity is just stress disguised as progress. The turning point? Simple systems and clear ownership.
    • AI isn’t therapy—but it can save your sanity. When life fell apart, ChatGPT became a midnight thought partner.
    • Letting go isn’t a moment. It’s a muscle. Personal and professional transformation require daily, messy, imperfect release.


    Resources & Links

    • AI for Founders Community
    • 10 Ways AI Will Make You a Better Leader – Free Guide

    Related Episodes

    • Episode 68 – 10 AI Tools That Save You 60 Hours a Month
      Dive deeper into how AI isn’t just a novelty—it became my midnight coach during the year everything went sideways. This episode lays the foundation for why systems, tools, and automation matter.
    • Episode 64 – She’s That Founder: A New Beginning for Us All
      When I pulled the trigger on the rebrand from My Good Woman to She’s That Founder, this episode chronicles that turning point. If you’re riding change, it’s a must‑listen.
    • Episode 67 – Command the Room: Female Leadership Secrets Unlocked with Samara Bay
      The moment where visibility, voice and stepping up fully landed. Perfect complement to the mess‑and‑mission of Episode 100.

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    24 m