Episodios

  • 056 | Unlocking Success: Is Hiring a Mentor a Game Changer or a Money Waster?
    Jul 9 2024

    Send us a Text Message.

    Is hiring a paid mentor the secret to unlocking your business’s full potential with one key move—sounds dreamy, right?

    From real-world success stories and hard-earned wisdom from those who’ve been there, and done that (like me) we're exploring the make-or-break decision of hiring a paid mentor.

    But wait, there's a catch: we'll also dish on the financial risks and rewards, so you can make a smart, informed choice. Plus, we’ll cover how to balance external advice with your own badass instincts, and introduce you to our game-changing DISC-based mentorship approach that’s as unique as you are.

    Ready to turn your business dreams into reality?


    In this episode, I discuss:

    • The pros and cons of hiring a paid mentor as a business owner.
    • How to make an informed decision to maximize your return on investment.
    • How to balance expert guidance with your own instincts.
    • The DISC-based mentorship approach, which tailors guidance to your unique personality type and business challenges, ensuring personalized support and growth.


    This episode at a glance:

    [01:50] A paid mentor is somebody who has walked the path that you want to walk. Somebody who does have subject matter expertise in that area.

    [06:10] My business needed to be in the right place, and I needed to be in the right place to receive the coaching offered.

    [09:12] It's difficult to develop your clear vision and point of view when you are beholden to other people financially

    [12:05] The goal is to create a harmonious blend of seeking mentorship and trusting your own judgment to be able to achieve success.

    [13:44] The decision to hire a mentor is not a one-size-fits-all solution. It is a nuanced choice that depends on your unique business needs and your personal growth goals.


    Resources and Links mentioned in this episode

    • Free Range Thinking
    • Dawn Andrews
    • Book a Consultation CALL with us!
    • Join Female Founders Society


    You might also like

    • Expand Your Reach: 8 Strategies for Niche-Bound Businesses
    • Real-Time Coaching for Female Founders
    • People Reading Guide


    More about the “My Good Woman” podcast

    My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

    Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.

    We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.

    If you liked what you heard, don’t forget to follow along, so you never miss an epi

    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    19 m
  • 055 | Expand Your Reach: 8 Strategies for Niche-Bound Businesses
    Jul 2 2024

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    Ever wonder if your niche is too narrow to grow?

    In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams.

    But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving.

    Tune in for insights and strategies that will transform the way you think about your business!


    In this episode, I discuss:

    • How narrowing your niche can scale your business effectively.
    • The pros and cons of broadening your niche to reach a wider audience.
    • Eight practical ways to expand your niche without losing focus.


    This episode at a glance:

    [01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.

    [04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.

    [07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.

    [08:51] There are probably natural expansion opportunities within the clients that you already have.

    [10:04] It all comes down to your business goals and the needs of your target audience.


    Resources and Links mentioned in this episode

    • Free Range Thinking
    • Dawn Andrews
    • Book a Consultation CALL with us!
    • Join Female Founders Society
    • Grab our FREE RESOURCES!


    You might also like

    • 5 Real Steps To Start Your Business
    • Real-Time Coaching for Female Founders
    • Build Better Business Partnerships


    More about the “My Good Woman” podcast

    My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

    I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

    Grab a seat at the table with me each week for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world.

    We discuss what makes them tick and how they get it all done. We share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.

    If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!



    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    12 m
  • 054 | Beyond The Wardrobe: Breaking Business Growth Barriers with Style with Courtney Robinson
    Jun 28 2024

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    How do you show up authentically in business without compromising your faith and values?

    In this episode, we get real about the struggle many female entrepreneurs face: dressing in a way that gets noticed and moves your business forward without compromising your faith and values.

    Courtney Robinson from Image by Courtney spills her secrets on how to make a faith-aligned fashion statement that commands respect and makes a lasting impact.

    She shares her wisdom on embracing minimalism while staying true to your essence and evolving your style to attract the right business connections. Plus, you'll hear transformative client stories and practical tips on creating a functional, impactful wardrobe that screams confidence and authenticity.

    Get ready to rethink your closet and your business approach!


    In this episode, you’ll …

    • Learn 3 powerful ways for female founders to align personal style with business goals to enhance leadership and executive presence.
    • Discover how to use color psychology to make a bold, faith-aligned fashion statement and command respect in the business world.
    • Discover why most female founders fail to make a lasting impression and how personal style can revolutionize your leadership.


    This episode at a glance:

    [08:43] We really only wear 20 percent of our wardrobe, so that gives you some indication that most of what you have in your wardrobe really doesn't align with who you are.

    [11:01] How we dress really is a reflection of our beliefs and our values as you alluded to.

    [12:48] Make sure that you're wearing colors that compliment you, but also want you to understand what you're communicating when you wear that color.

    [19:24] Find those key pieces that you can wear that as soon as you step into them, you feel empowered and confident and ready to take on the world.

    [30:04] Make sure that how you show up is how you want to show up, what you want to be known for, and that it represents the substance of who you are.


    Resources and Links mentioned in this episode

    • Courtney Robinson
    • Image By Courtney
    • The Purpose Palette Persona Quiz
    • Dawn Andrews
    • Join Female Founders Society


    You might also like

    • 5 Essential Traits of Magnetic Leaders
    • The Female Founder Redefining an Industry
    • A Morning Routine To Get Things Done



    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    33 m
  • 053 | Building Success: Real-Time Coaching for Female Founders (Part One)
    Jun 25 2024

    Send us a Text Message.

    Ever wondered what it really takes to build a business from scratch?

    In this episode, get ready for a game-changer: you'll get a peek behind the curtain as I coach Rebecca, a budding entrepreneur, through the gritty, real-life challenges of starting her personal training and wellness business.

    Expect raw and relatable moments as we tackle branding, client engagement, and the social media beast, all while harnessing the power of AI tools. This new series is packed with actionable advice and candid conversations, giving you the insights and motivation to take bold steps in your own journey.

    Tune in and get inspired to push your business to extraordinary heights!


    In this episode, you’ll learn

    • How to create irresistible service packages that resonate with your ideal clients and boost your bottom line.
    • The secrets to leveraging AI tools like ChatGPT to streamline your branding and messaging effortlessly
    • The art of navigating social media overwhelm and transforming it into a powerful marketing engine for your business.
    • The step-by-step process of setting up a business page that doubles as your website, capturing leads without the tech headache.
    • The actionable strategies to turn a simple freebie into a lead magnet that attracts and converts your target audience into excited buyers.


    This episode at a glance:

    [03:54] If I don't have a product yet, should I just kind of try and come up with some?

    [07:32] We'll be able to use that as the core message for reaching out to other people.

    [11:39] Sometimes it works, sometimes it doesn't so let's see what happens.

    [12:32] Put everything together and review what you've got and tweak what you've got so that it's true to what you want to create.


    Resources and Links mentioned in this episode

    • Dawn Andrews
    • Free Range Thinking
    • TOOLS: Chat GPT
    • Check out FREE RESOURCES
    • Book a consultation with us!


    You might also like

    • Power Up Your Mid-Year Review With Your Secret Sauce
    • 3 Essential Strategies for Expanding Your Business
    • Business Goals Workbook


    More about the “My Good Woman” podcast

    My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

    Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.

    We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.

    If you liked what you heard, don’t forget to follow along, so you never miss an episode. And befo

    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    14 m
  • 052 | Power Up Your Mid-Year Review With Your Secret Sauce
    Jun 20 2024

    Send us a Text Message.

    Is your business feeling the mid-year slump? You are not alone!

    In this episode, we’re jumping headfirst into the juicy, game-changing secrets that will yank you out of that summertime slump and catapult your business into a growth frenzy. We’ll unlock the magic of mid-year reviews—think of them as your business’s GPS to avoid veering off course and missing those sweet, sweet milestones.

    We’ll sprinkle in some playful financial tricks and guerrilla marketing tactics that make budgets and KPIs actually fun. And because we’re all about that continuous improvement, we’re borrowing Google’s genius to spark innovation and personal growth. Get ready to transform your mindset and rocket through the second half of the year like the badass CEO you are!


    In this episode,

    • You’ll learn how to transform a mid-year slump into your business's most powerful growth spurt.
    • You’ll learn the crucial importance of mid-year reviews to keep your business on track.
    • You’ll learn strategies to reignite team engagement and morale.


    This episode at a glance:

    [04:04] All of the underpinnings of your success and your systems go out the window when summertime shows up.

    [05:21] You can spend a lot of time, energy, and money; making yourself miserable because you are off focus and off plan.

    [07:40] Everybody needs to get out of their houses, out of the office, off Zoom, and into community with each other.

    [08:47] You need to be smart with your resources, but you also want to maximize your impact.

    [10:57] Businesses that regularly review and adjust their strategies are two and a half times more likely to succeed in the long term.


    Resources and Links mentioned in this episode

    • Dawn Andrews
    • Free Range Thinking
    • TOOLS: Trello and Asana
    • Check out FREE RESOURCES


    You might also like:

    • 3 Essential Strategies for Expanding Your Business
    • The AI Blueprint Strategy for Female Entrepreneurs
    • Company Vision Workbook


    More about the “My Good Woman” podcast

    My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

    Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.

    We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.

    If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!

    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    15 m
  • 051 | 3 Essential Strategies for Expanding Your Business without Sacrificing Your Time
    Jun 13 2024

    Send us a Text Message.

    Have you ever felt like growing your business means sacrificing your sanity?

    In this episode, I'm serving up a triple scoop of business wisdom. I'm delving into the art of expanding your business without losing your sanity, sharing essential strategies to clarify your vision and goals, master the magic of delegation and outsourcing, and set rock-solid boundaries for a harmonious work-life tango.

    Plus, I've got a juicy invite for you to join the Female Founder Society on Facebook—a vibrant community where we can get real-time support and cheer each other on. Grab your earbuds and get ready to transform your business and life with a side of lady-boss vibes!


    In this episode,

    • You’ll learn a powerful three-part strategy to expand your business without sacrificing personal growth.
    • Discover how to align your business growth with your personal values through vision and goals clarity.
    • Master the art of delegation and outsourcing to focus on high-level strategic work.


    This episode at a glance:

    [02:02] If you are feeling overwhelmed at the thought of expanding your business, it is part of the entrepreneurial journey.

    [04:20] If you love what you're doing, you'll be successful. So what would it take for you to love what you're doing in your business?

    [06:50] Don't try to compete with people that are 4 or 5 times your size.

    [08:02] Establish clear boundaries between work and personal time, like specific work hours.

    [09:41] Stop driving yourself so hard. Don't be the overachiever. Give yourself a little bit of grace.

    Resources and Links mentioned in this episode

    • Free Range Thinking
    • Dawn Andrews
    • Female Founder Society
    • Check out our FREE RESOURCES!


    You might also like

    • How to Not Fail in Your First Year in Business
    • 5 High-Value Launch Business Strategies
    • 3 Ways To Set Focused Goals


    More about the “My Good Woman” podcast

    My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

    I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

    Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.

    We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.

    If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to

    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    12 m
  • 050 | No Plan B: Transforming HR into a Strategic Driver for Business Growth with Sel Watts
    Jun 11 2024

    Send us a Text Message.

    Do you believe in having a Plan B in business, or is it a setup for failure?

    In this episode of My Good Woman, I sit down with Sel Watts, Founder and CEO of The HR Linc to discuss why having no Plan B can lead to greater success.

    We dive deep into the world of HR and explore how HR professionals can become strategic drivers for business growth. You'll learn strategies that transform HR into a strategic driver of business scalability, boost leadership skills, and break barriers for female founders aiming to scale.

    Packed with real-life, no-fluff advice, this episode is your go-to guide for leveling up your business.


    In this episode, you’ll learn:

    • The essential leadership skills that female entrepreneurs need to boost their business growth effectively.
    • How to turn your HR department into a strategic driver for business scalability and smoother growth.
    • No-fluff, actionable advice from someone who has navigated the challenges of HR, business growth, and entrepreneurship, providing you with practical tips.


    This episode at a glance:

    [12:53] They're missing the key information from the founder about what's important, what are the goals for the business, and where is this going?

    [15:57] We need to get HR people to realize that where you add the most benefit is in understanding the business first.

    [18:30] Ultimately, they should be looking at how do I, through the people, help this business achieve its goals.

    [21:58] I need to be investing in people and handing things over well before I can actually afford it. Because ultimately, I don't want to be stuck in this business doing these things.

    [29:47] If you know what your thing is, then live that and then let everything else fall away instead of trying to live what other people think you should be doing.


    Resources and Links mentioned in this episode

    • Sel Watts
    • Quentin English
    • Wattsnextpx
    • HR Linc
    • Entrepreneurs Organization


    You might also like

    • The Female Founder Redefining an Industry
    • Why Having Women in Leadership Is The Best Business Strategy
    • Company Vision Workbook


    More about the “My Good Woman” podcast

    My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

    Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.

    We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit and impact.

    If you liked what you heard, don’t forget to follow along, so you never miss an epi

    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    39 m
  • 049 | 3 Crucial Lessons the USPS Taught Me About Service Businesses
    Jun 6 2024

    Send us a Text Message.

    What can a trip to the post office teach you about running a successful service-based business? A lot!

    Remember those warm, fuzzy feelings of childhood visits to the post office? I sure do. But let me tell you, my recent trip was anything but magical.

    Picture this: a disheartening encounter at the USPS that left me frustrated and questioning everything I thought I knew about good service. But here’s where it gets juicy—I realized some golden business lessons are hidden in that mess.

    In today’s episode, I’m sharing how this postal fiasco reminded me of the importance of human connection, adaptability, and consistency in running a service-based business. Think of it as a mini-mystery, where the clues lead us to become better leaders and more compassionate service providers (which means more clients and more revenue).

    So, join me on this reflective ride. Let’s turn a disappointing errand into a masterclass on elevating our businesses and making a real impact. Are you ready to uncover the secrets to exceptional service? Let’s dive in.


    In this episode,

    • You’ll learn why maintaining personal connections is crucial in service-based businesses.
    • You’ll understand the importance of evolving with changing customer needs and how adaptability can keep your business relevant and competitive.
    • You’ll gain actionable tips on creating a more connected and consistent service experience to keep your clients happy and satisfied.


    This episode at a glance:

    [04:22] I was the only one there. So unless there was some sort of massive postal emergency, which I'm sure we could have worked out. I couldn't understand why she wasn't able to help me.

    [05:09] It's all about efficiency automation at the expense of personal service.

    [05:46] As business owners, we've got to be willing to pivot and innovate continuously to stay relevant and competitive.

    [6:32] Strive for consistency in your service delivery and address any lapses promptly and sincerely.


    Resources and Links:

    • Dawn Andrews
    • Free Range Thinking
    • Get our FREE RESOURCES
    • Let’s connect on Instagram!
    • USPS


    You might also like:

    • Reignite Mentorship: Transform Your Training Culture
    • The Power of Kindness in Business
    • 7 Strategies to Scale A Personal Brand-Centered Business



    Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    8 m