Episodios

  • 113 | Stop The 2 AM Decision Spiral. How Female Founders Pressure-Test Their Biggest Decision in 15 Minutes
    Dec 12 2025

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    Still wide awake at 2AM, spinning through every possible scenario?

    If you're stuck between the "safe" job that's slowly draining your soul and the scary leap into building something of your own—you’re not alone. But there is a way through, and it starts with asking a better question.

    In this velvet-boot episode, Dawn shares a powerful client story that mirrors the decision spiral so many high-achieving women face: leave the suffocating but successful corporate job or risk the unknown building a business on your terms. You’ll learn how to pressure-test your biggest decisions—emotionally and practically—in just 15 minutes.

    Because your life isn’t lived in spreadsheets. It lives on Tuesday afternoons.

    If you’ve been stuck between safe and scared, this one’s your flashlight in the fog.

    Download the free guide: 10 Ways AI Will Make You a Better Leader. Inside, you’ll learn how to pressure-test tough decisions using both data and emotion—plus 9 other ways to lighten your leadership load with AI.


    Key Takeaways

    • Stop outsourcing clarity to spreadsheets. Strategy matters, but so does how your life feels at 3PM on a Tuesday.
    • There’s no “easy” path—just the one you can live with. Every option has a flavor of hard. You get to choose yours.
    • Success on paper doesn’t mean success in your soul. If you're winning by someone else's rules, it's time to rewrite your own.
    • Use emotional modeling to guide decisions. Don’t just look at numbers—imagine waking up in each scenario.
    • Leadership isn’t just a title—it’s what you do even when you're terrified. Especially when you're thinking about the path forward for someone else.


    Resources & Links

    • 10 Ways AI Will Make You a Better Leader – Free Download
    • Join the Conversation: AI for Founders Free Community


    Related Episode

    • Episode 093 – The Dirty Secret About AI No Female Executive Wants to Admit — And Why It’s Hurting You
    • Episode 091 – The 4‑Day AI System That Ends Friday Afternoon Panic Forever

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    9 m
  • AI Series Day 12 | 12 Days of AI. How Female Founders Use AI to Build 90-Day Plans They Actually Execute (So You Stop Abandoning Goals by February)
    Dec 12 2025

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    January goals fade fast.

    Let’s build a Q1 Game Plan you’ll actually execute—with help from AI and one powerful 90-day sprint structure.

    By February, most goals are already forgotten. Want to be the exception? This episode shows you how to map your Q1 goal to weekly actions in 10 minutes using AI.

    In Day 12 of 12 Days of AI Quick Wins, Dawn reveals how to use AI to design a Q1 plan that doesn’t collect digital dust. With one simple prompt, you’ll go from vague intentions to a milestone-driven, week-by-week plan that lives in your calendar—not your imagination. It’s how visionary founders actually get things done without burning out or getting stuck in “someday” land.

    Your Day 12 Action:
    Pick ONE Q1 goal that would make the next 90 days feel like a win.
    Run the Q1 planning prompt in today’s episode.
    Map out your January. Add it to your calendar. Then review it every week.


    Key Takeaways:

    • Set ONE clear Q1 goal. No more wish lists—focus fuels execution.
    • Use the Q1 AI Planning Prompt to turn that goal into milestones, weekly actions, and priority filters.
    • Build from January first. If it’s not in your calendar, it’s not happening.
    • Tie your Q1 goal to your Weekly CEO Reset (Day 11) for consistent review and momentum.
    • AI helps you plan smarter, faster, and with less decision fatigue.


    Resources & Links:

    • Get the full 12 Days of AI Quick Wins Toolkit – just $7
    • Register FREE for the Day 13 Live AI Implementation Party – win a 90-minute Strategy Intensive


    Related Episodes:

    • Day 1: Stop Overthinking ChatGPT: Free vs. $20—Which One Actually Matters for Founders
    • Day 2: The 3 AI Prompts Every Female Founder Needs in Her Phone
    • Day 3: Why ChatGPT Sounds Like a Robot (And the One Sentence That Fixes It)
    • Day 4: AI Email Triage: End Inbox Overwhelm in 5 Minutes
    • Day 5: The 5-Minute Meeting Prep AI Hack That Makes You Look Totally Prepared
    • Day 6: Stop Rewriting Everything AI Writes: The 10-Minute Voice Training for Founders
    • Day 7: Overwhelmed? Brain Dump to AI and Get an Actual Plan (5 Minutes)
    • DAY 8: Stop Rewriting the Same Emails: Build Your AI Template Library (15 Minutes)
    • DAY 9: Stop Explaining the Same Thing: Create SOPs While You Work (AI + 10 Minutes)
    • DAY 10: Stuck on a Big Decision? Use AI to Get Unstuck (3-Question Framework)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    8 m
  • AI Series Day 11 | 12 Days of AI. 10-Minute AI Planning for Female Founders So You Actually Accomplish What Matters (Not Just Survive Your Calendar)
    Dec 11 2025

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    You’ve got a full calendar and zero clarity.

    Here’s how to flip the script in just 10 minutes using AI.

    If your week starts in panic-scroll mode and ends in “what did I even do?” mode—this one’s for you. Let’s build your Weekly CEO Reset and take back control.

    In Day 11 of 12 Days of AI Quick Wins, Dawn walks you through the Weekly CEO Reset—a 10-minute AI ritual to help you prioritize, plan, and protect your time. Instead of letting the week run you, this simple framework helps you brain-dump everything, sort by impact, and schedule what actually matters. Perfect for Sunday nights, Monday mornings, or any time you feel the chaos creeping in.

    Your Day 11 Action:
    Right now, open your calendar and block 10 minutes for your Weekly CEO Reset.
    Use the AI prompt in today’s episode, and let the week start with clarity—not catch-up.


    Key Takeaways:

    • This is planning, not doing. You need strategy time to stay out of reactive mode.
    • Use the AI Weekly Reset Prompt to categorize your tasks into Must Do, Should Do, Want to Do, and Worried About.
    • AI turns your chaos into a clear plan—top 3 priorities, realistic workload, and overcomplication flags.
    • Your calendar = your power. Schedule your priorities like they matter—because they do.
    • End the week smarter. Review Friday to learn, adjust, and grow.


    Resources & Links:

    • Get the full 12 Days of AI Quick Wins Toolkit – just $7
    • Register FREE for the Day 13 Live AI Implementation Party – win a 90-minute Strategy Intensive


    Related Episodes:

    • Day 1: Stop Overthinking ChatGPT: Free vs. $20—Which One Actually Matters for Founders
    • Day 2: The 3 AI Prompts Every Female Founder Needs in Her Phone
    • Day 3: Why ChatGPT Sounds Like a Robot (And the One Sentence That Fixes It)
    • Day 4: AI Email Triage: End Inbox Overwhelm in 5 Minutes
    • Day 5: The 5-Minute Meeting Prep AI Hack That Makes You Look Totally Prepared
    • Day 6: Stop Rewriting Everything AI Writes: The 10-Minute Voice Training for Founders
    • Day 7: Overwhelmed? Brain Dump to AI and Get an Actual Plan (5 Minutes)
    • DAY 8: Stop Rewriting the Same Emails: Build Your AI Template Library (15 Minutes)
    • DAY 9: Stop Explaining the Same Thing: Create SOPs While You Work (AI + 10 Minutes)
    • DAY 10: Stuck on a Big Decision? Use AI to Get Unstuck (3-Q

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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    4 m
  • 112 | The 4-Stage AI process Female Founders Use to Stop Losing 10 hours Each Week Answering Questions Their Team Should Own
    Dec 10 2025

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    Still doing your team’s job for them?

    If your team still needs you to weigh in on every little thing, you don’t have a performance problem. You have a leadership bottleneck. And if you don’t fix it before January, you’re setting yourself up for another year of burnout.

    This week on She’s That Founder, Dawn lays down the leadership law on why your team still treats you like human Google. Spoiler: It’s not because they’re incompetent. It’s because you haven’t transferred ownership—just tasks. And that stops now.

    You’ll walk away with a 4-stage framework to stop bottlenecking your business, a script for the accountability convo you’ve been avoiding, and an AI-powered way to document the magic in your head so your team can finally lead without you.

    Listen if you’re ready to finally step into your CEO seat and stay there.

    Join the AI for Founders Community on LinkedIn, the free space for leaders to test AI tools, troubleshoot delegation, and scale smarter together.


    Key Takeaways

    • Tasks ≠ Ownership: Telling your team to “handle it” doesn’t work if you haven’t shared your thinking process.
    • Why AI is your delegation secret weapon: Use tools like ChatGPT to turn your brain into SOPs—fast.
    • The 4-Stage Ownership Transfer Model: From documenting your decisions to full delegation with strategic check-ins.
    • “Done properly when…” statements: How to define success clearly so your team stops guessing.
    • The exact phrase to say when someone drops the ball—without being a jerk.


    Resources & Links

    • AI for Founders Community
    • Try this AI Prompt:

    “I make decisions about [X] all the time. Help me identify the factors I consider, the frameworks I use, and the criteria that matter most.”

    • 10 Ways AI Will Make You a Better Leader


    Related Episodes:

    • 110 | 3 Custom GPTs That Save Female Founders 16 Hours a Week
      Learn how to build your own "What Would You Do?" GPT to stop being your team’s human Google and reclaim your time.
    • 098 | The AI Content System That Sounds Like You (In 10 Minutes)
      Discover how to turn your brain into a scalable, AI-powered content engine—no burnout required.

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    17 m
  • AI Series Day 10 | 12 Days of AI. The AI Decision Making Framework Female Founders Use to Stop Overthinking, Choose Confidently, and Move On
    Dec 10 2025

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    Hiring. Pricing. Saying yes. Saying no.

    When the stakes feel high and your brain is foggy, this 3-question AI decision framework brings the clarity you need.

    Big decisions aren’t about intelligence—they’re about clarity. If you’ve been looping on a major business choice, AI can’t make it for you, but it can help you make it like a CEO.

    In Day 10 of 12 Days of AI Quick Wins, Dawn shares a 3-question decision-making framework designed for overwhelmed founders facing tough calls. Whether you’re stuck between hiring now or waiting, raising your rates or staying steady, this AI-supported workflow gets you unstuck in 15 minutes—by helping you name your options, rank your values, and map your next move (or test). This is CEO-level clarity, minus the sleepless nights.

    Your Day 10 Action:
    Choose one decision you’ve been avoiding.
    Drop it into ChatGPT with the 3-question prompt.
    Let AI walk you through it. You’ll either make the call—or design a test. Either way, you move forward.


    Key Takeaways:

    • Big decisions stall out when your brain tries to hold too many “what ifs” at once.
    • The AI fix: Let it walk you through 3 strategic questions:

      1. What are you actually choosing between?
      2. What do you value most here?
      3. What’s a small test or next step you could try?
    • Real founder example: From “hire or not?” to “test with a contractor.”
    • AI becomes your strategic sounding board. It organizes your thinking so you can act with intention—not panic.


    Resources & Links:

    • Get the full 12 Days of AI Quick Wins Toolkit – just $7
    • Register FREE for the Day 13 Live AI Implementation Party – win a 90-minute Strategy Intensive


    Related Episodes:

    • Day 1: Stop Overthinking ChatGPT: Free vs. $20—Which One Actually Matters for Founders
    • Day 2: The 3 AI Prompts Every Female Founder Needs in Her Phone
    • Day 3: Why ChatGPT Sounds Like a Robot (And the One Sentence That Fixes It)
    • Day 4: AI Email Triage: End Inbox Overwhelm in 5 Minutes
    • Day 5: The 5-Minute Meeting Prep AI Hack That Makes You Look Totally Prepared
    • Day 6: Stop Rewriting Everything AI Writes: The 10-Minute Voice Training for Founders
    • Day 7: Overwhelmed? Brain Dump to AI and Get an Actual Plan (5 Minutes)
    • DAY 8: Stop Rewriting the Same Emails: Build Your AI Template Library (15 Minutes)
    • DAY 9: Stop Explaining the Same Thing: Create SOPs While You Work (AI + 10 Minutes)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    6 m
  • AI Series Day 9 | 12 Days of AI. How Female Founders Use AI to Create SOPs in 10 Minutes So They Never Explain the Same Thing Twice
    Dec 9 2025

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    Tired of Explaining the Same Thing Twice? Turn It Into an SOP—in 10 Minutes

    You keep saying, “I should really write this down.” But let’s be honest—you won’t. Here’s how to document as you do—no extra time required.

    If you’re the only one who knows how to do it, you’re the bottleneck. Let’s fix that in 10 minutes—without ever “sitting down to document.”

    In Day 9 of 12 Days of AI Quick Wins, Dawn teaches you how to turn any repeatable task into a team-ready SOP—while you’re doing it. Whether it’s onboarding clients, prepping for sales calls, or giving feedback, this method lets you narrate the process in real-time while AI formats it into a clean, usable doc. Say goodbye to “I’ll document it later”—and hello to delegation that actually works.

    Your Day 9 Action:
    Next time you catch yourself explaining something (again), open ChatGPT and narrate it instead.
    Use the SOP prompt to generate a clear, usable doc.
    Save it, share it, and start reclaiming your time—one process at a time.


    Key Takeaways:

    • Repeat = delegate-ready. If you’ve explained something more than twice, it’s SOP-worthy.
    • Narrate while you work. Open ChatGPT, talk through the process like a cooking show host.
    • Use the SOP Prompt: AI turns your messy monologue into numbered steps, tools, and timing.
    • You don’t write it—AI does. You just talk, scan, and save.
    • Put it where your team lives. Not buried in folders—make it accessible and actionable.

    Resources & Links:

    • Get the full 12 Days of AI Quick Wins Toolkit – just $7
    • Register FREE for the Day 13 Live AI Implementation Party – win a 90-minute Strategy Intensive


    Related Episodes:

    • Day 1: Stop Overthinking ChatGPT: Free vs. $20—Which One Actually Matters for Founders
    • Day 2: The 3 AI Prompts Every Female Founder Needs in Her Phone
    • Day 3: Why ChatGPT Sounds Like a Robot (And the One Sentence That Fixes It)
    • Day 4: AI Email Triage: End Inbox Overwhelm in 5 Minutes
    • Day 5: The 5-Minute Meeting Prep AI Hack That Makes You Look Totally Prepared
    • Day 6: Stop Rewriting Everything AI Writes: The 10-Minute Voice Training for Founders
    • Day 7: Overwhelmed? Brain Dump to AI and Get an Actual Plan (5 Minutes)
    • DAY 8: Stop Rewriting the Same Emails: Build Your AI Template Library (15 Minutes)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    6 m
  • AI Series Day 8 | 12 Days of AI. Stop Rewriting the Same Emails: Build Your AI Template Library (15 Minutes)
    Dec 8 2025

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    You’ve already written it once—why keep starting from scratch?

    It’s time to stop wasting time and start building your AI-powered email template library.

    You’re sending the same 5 types of emails week after week. Stop the madness. In 15 minutes, AI can draft your entire starter library—and your future self will thank you.

    In Day 8 of 12 Days of AI Quick Wins, Dawn helps you build a reusable template library for those emails you keep rewriting. Think: new client welcomes, project kickoffs, weekly updates, team feedback. Instead of scouring your inbox for a past version or reinventing the wheel every time, you’ll use AI to draft your go-to messages—and finally save them somewhere smart.

    Your Day 8 Action:
    Open ChatGPT and run the email template prompt from today’s episode.
    Even if you only finalize two or three, that’s hours saved over the next few weeks.
    Start your founder template library now—it only gets more valuable.


    Key Takeaways:

    • You’re losing hours a month rewriting repeat emails. Time to cut that habit.
    • Pick your top 5: The emails you send weekly or monthly that could easily be templatized.
    • Let AI draft them all in one shot using today’s starter prompt.
    • Tweak the tone, personalize the details—then save them in ONE place.
    • Templates = Time, Confidence, Consistency. Use them. Refine them. Never start from scratch again.


    Resources & Links:

    • Get the full 12 Days of AI Quick Wins Toolkit – just $7
    • Register FREE for the Day 13 Live AI Implementation Party – win a 90-minute Strategy Intensive

    Related Episodes:

    • Day 1: Stop Overthinking ChatGPT: Free vs. $20—Which One Actually Matters for Founders
    • Day 2: The 3 AI Prompts Every Female Founder Needs in Her Phone
    • Day 3: Why ChatGPT Sounds Like a Robot (And the One Sentence That Fixes It)
    • Day 4: AI Email Triage: End Inbox Overwhelm in 5 Minutes
    • Day 5: The 5-Minute Meeting Prep AI Hack That Makes You Look Totally Prepared
    • Day 6: Stop Rewriting Everything AI Writes: The 10-Minute Voice Training for Founders
    • Day 7: Overwhelmed? Brain Dump to AI and Get an Actual Plan (5 Minutes)

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    5 m
  • AI Series Day 7 | 12 Days of AI. The 5-Minute AI Brain Dump Female Founders Use to Stop Waking Up Overwhelmed at 3am
    Dec 7 2025

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    When your mental to-do list is a full-blown swirl of chaos, you don’t need more time—you need a system.

    This one clears the clutter in under five minutes.

    47 tabs open in your brain? Dump them into AI and let it hand back a clean, prioritized plan. This founder-tested workflow turns overwhelm into action in five minutes flat.

    In Day 7 of 12 Days of AI Quick Wins, Dawn walks you through a chaos-clearing ritual every founder needs: the AI Brain Dump. If you’ve ever felt frozen by too many ideas, responsibilities, and decisions, this tool separates signal from noise. All you need is two minutes of stream-of-consciousness typing and one prompt—and you’ll walk away with a focused to-do list and a calmer mind.

    Your Day 7 Action:
    Next time your brain is buzzing, take two minutes to dump your thoughts into ChatGPT.
    Then use today’s organizing prompt to turn the mess into momentum.
    You’ll be surprised how fast clarity returns when your brain stops juggling 47 things.


    Key Takeaways:

    • Start messy. Don’t organize your thoughts—just dump them.
    • Use the Chaos Organizer Prompt to sort tasks into: Action Items, Decisions, Delegate, and Park.
    • AI helps you prioritize based on urgency and effort—no more guessing what matters.
    • Only do three things. Once your list is sorted, pick your top 3. That’s your day.
    • Mental load = lifted. You think. AI organizes. You act.


    Resources & Links:

    • Get the full 12 Days of AI Quick Wins Toolkit – just $7
    • Register FREE for the Day 13 Live AI Implementation Party – win a 90-minute Strategy Intensive


    Related Episodes:

    • Day 1: Stop Overthinking ChatGPT: Free vs. $20—Which One Actually Matters for Founders
    • Day 2: The 3 AI Prompts Every Female Founder Needs in Her Phone
    • Day 3: Why ChatGPT Sounds Like a Robot (And the One Sentence That Fixes It)
    • Day 4: AI Email Triage: End Inbox Overwhelm in 5 Minutes
    • Day 5: The 5-Minute Meeting Prep AI Hack That Makes You Look Totally Prepared
    • Day 6: Stop Rewriting Everything AI Writes: The 10-Minute Voice Training for Founders

    Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

    Más Menos
    6 m