When I started FirstWoman in September 2019 my initial offer was half-day face-to-face workshops. Covid and lockdown put pay to those. At the time I considered it a disaster for my fledgling enterprise but it turned out to be anything but, allowing me to expand my virtual offer globally and make a host of new friends, (some of whom I still haven't met 'in the flesh')

Since 2019 I've

• coached over 100 women

• created 3 online courses

• a YouTube channel

• this podcast

• had articles published

• run masterclasses for groups

• spoken at events and guested on podcasts

• hosted webinars and LinkedIn lives

Therefore it seems appropriate to use the last podcast of the year to summarise my own strategies and tips for success in 2 shorter podcast episodes

This first part is about how I developed FirstWoman into a successful coaching practice that has made a real impact

These are my personal learnings and tips

1. Back yourself and don't forget why you are doing what you're doing

2. Get clear on your offer first and foremost, know your audience inside out

3. Sell the solution, not the product

4. Find your audience and hang out with them

5. Don't obsess about vanity metrics. A small engaged audience is more productive than a large disengaged one

6. Invest in your Personal Brand first before spending money on a flashy website

There's something in here for every business woman whether considering making the break, starting out, or scaling up!