• 230. The Resilience Factor: How Manager Jon Overcame Major Setbacks
    Sep 18 2024

    Tune into this inspiring episode of The Nailed It! Show as Joseph Hughes dives deep with Manager Jon into the essence of adversity and its pivotal role in entrepreneurial success. They explore how challenges shape leaders and the importance of resilience and decision-making in navigating business hurdles. Manager Jon shares a compelling story of overcoming significant logistical challenges that tested his resolve and demonstrated the power of staying true to one's commitments.


    Key Takeaways:

    🔹 The defining role of adversity in shaping entrepreneurial spirit.

    🔹 How resilience leads to effective decision-making and leadership.

    🔹 Insights into handling unexpected business challenges with creativity.

    🔹 Manager Jon's personal story of commitment and overcoming odds for business success.


    This episode is essential viewing for entrepreneurs and business leaders seeking to thrive through challenges and innovate under pressure.


    Key Timestamps:

    (0:02) Introduction to the importance of decision-making and persistence in entrepreneurship.

    (1:07) Manager Jon shares his personal setting and introduces the theme of adversity.

    (2:03) Discussion on adversity as a crucial bridge in personal and business growth.

    (3:01) Manager Jon talks about his core value of resilience and its impact.

    (4:09) The start of Manager Jon's story about overcoming logistical challenges due to a major IT issue.

    (6:07) The climax of adversity where Manager Jon decides to take a drastic measure to fulfill his commitments.

    (7:36) Conclusion of the journey, highlighting the successful outcome of the challenge.

    (10:49) Reflective discussion on the lessons learned from the adversity and how it can apply to other entrepreneurs.


    Connect With Manager Jon:

    ➡️ Instagram

    ➡️ Facebook

    ➡️ LinkedIn


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram

    ➡️ Facebook

    ➡️ LinkedIn

    ➡️ Website


    #RoofingEntrepreneur #BusinessResilience #EntrepreneurialAdversity #LeadershipInConstruction

    Show more Show less
    15 mins
  • 229. Evolving Social Media Trends: A Deep Dive for Roofers with Tim Brown of Hook Agency
    Aug 29 2024

    Tune into this compelling episode of The Nailed It! Show as Joseph Hughes collaborates with Tim Brown to explore the evolving landscape of social media algorithms and their impact on content strategy for the roofing industry. They dissect the nuances of algorithm changes across major platforms like TikTok, Instagram, and Facebook, revealing how these shifts can be leveraged to enhance brand visibility and engagement. Tim shares valuable insights on crafting attention-grabbing content, the significance of the 'interest graph', and strategies for creating niche-specific content that resonates with target audiences.


    Key Takeaways:

    🔹 Understanding the latest social media algorithm changes.

    🔹 Tips for creating compelling, niche-specific content.

    🔹 Utilizing platform features to boost engagement and reach.

    🔹 Practical strategies for roofing companies to optimize their digital presence.


    This discussion is invaluable for roofing professionals looking to elevate their marketing strategies and adapt to the digital age's rapid changes.


    Kep Timestamps:

    00:00 - Introduction with Tim Brown

    00:54 - Content's impact on business results

    03:16 - Discussing massive view counts and branding

    05:13 - Missteps in podcast goals for roofing businesses

    06:33 - Distinguishing between brand and direct sales content

    08:02 - Brand awareness vs. targeted marketing strategies

    10:14 - Dive into social media algorithm changes

    19:44 - Contractor Dynamics’ marketing training programs

    25:26 - Utilizing local content for brand visibility

    35:00 - Summary of key strategies and video hooks


    Connect With Tim Brown & Hook Agency:

    ➡️ Instagram: https://www.instagram.com/timishness/

    ➡️ Facebook: https://www.facebook.com/invigorated

    ➡️ LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/

    ➡️ Website: https://hookagency.com/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingExpertise #SocialMediaStrategy #RoofingMarketing #digitaltransformation

    Show more Show less
    43 mins
  • 228. How to Scale Your Roofing Business with Effective Marketing Techniques with Sam Stilley
    Aug 21 2024

    Join us on this episode of The Nailed It! Podcast as Joseph Hughes dives into an enriching conversation with Sam Stilley from Amstill Roofing, exploring the transformative power of strategic marketing in the roofing industry. This discussion pivots on the significance of maintaining a robust company culture while scaling operations through effective marketing techniques. Sam shares invaluable insights from his extensive experience, highlighting the importance of diverse marketing strategies, the dangers of over-reliance on a single marketing channel, and the critical role of tracking and analytics in optimizing marketing spend.


    Key Takeaways:

    🔹 Leveraging diverse marketing channels to mitigate risks and enhance reach.

    🔹 Importance of tracking to maximize ROI and avoid wasteful spending.

    🔹 Strategic insights on using analytics to drive marketing decisions and budget allocation.

    🔹 Real-life examples of effective marketing strategies and their impact on business growth.


    Whether you're a business leader in the roofing sector or a marketer looking to sharpen your strategies, this episode offers a wealth of knowledge on making data-driven marketing decisions that propel business growth.


    Timestamps:

    00:00 - Introduction to the importance of maintaining culture and vision within a company.

    00:30 - Teaser for future discussions on marketing strategies.

    01:20 - Introduction of Sam Stilley and his notable marketing expertise.

    02:13 - Sam dives into his marketing strategies and the unique challenges within the roofing industry.

    06:26 - Discussion on the variety of marketing channels used and the importance of not relying on a single method.

    10:12 - Insights into pay-per-click marketing and its diminishing returns.

    19:11 - The significance of targeting affluent neighborhoods for higher returns.

    27:47 - The role of customer reviews in marketing and company culture.

    34:09 - Introduction to the Arena Mastermind and its benefits for roofing business owners.

    49:23 - Final thoughts on the effectiveness of marketing and encouragement for business owners to invest in it.


    Connect With Sam Stilley:

    ➡️ Instagram: https://www.instagram.com/samstilley/

    ➡️ Facebook: https://www.facebook.com/sam.stilley

    ➡️ LinkedIn: https://www.linkedin.com/in/sam-stilley-9750b88a/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingBusiness #MarketingStrategy #BusinessGrowth #DataDrivenMarketing

    Show more Show less
    50 mins
  • 227. How Leadership Drives B2B Success in Roofing with Diego Dante
    Aug 14 2024

    Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes sits down with Diego Dante, the dynamic force behind RoofCon, to explore the pivotal role of leadership in the roofing industry. With his unique vantage point from orchestrating one of the largest roofing conferences, Diego shares invaluable insights on the traits common among successful roofing companies and the pitfalls that hinder others. They delve into the essence of effective B2B lead generation strategies and the transformative power of visionary leadership in business growth.


    Key Takeaways:

    🔹 The crucial elements that set successful roofing companies apart.

    🔹 The significant impact of visionary leadership on business sustainability.

    🔹 Practical B2B lead generation strategies for roofing and contracting businesses.

    🔹 Inspiring stories of growth and community impact from RoofCon experiences.


    This episode is essential viewing for anyone in the roofing industry looking to elevate their business through strong leadership and innovative strategies.


    Register For RoofCON on October 23-25, 2024:

    https://repcard.ticketspice.com/roofcon-2024


    Connect With Diego Dante:

    ➡️ Instagram: https://www.instagram.com/diegodante15/

    ➡️ Facebook: https://www.facebook.com/diego.dante

    ➡️ LinkedIn: https://www.linkedin.com/in/diego-dante-822594113/

    ➡️ Website: https://roofcon.com/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingLeadership #RoofCon2024 #RoofingSuccess #businessgrowth

    Show more Show less
    45 mins
  • 226. Financing the Future: Chris Scoville's Blueprint for Contractor Growth
    Aug 7 2024

    Tune into this transformative episode of The Nailed It! Show as Joseph Hughes delves into the innovative world of contractor financing with Chris Scoville, the visionary behind Improvifi. They explore the genesis and evolution of Improvify, a firm that has revolutionized financing solutions for home improvement contractors, enabling enhanced customer service and exponential business growth. Chris shares his personal journey from a restrictive non-compete to founding a company that not only offers financial solutions but also empowers contractors with strategic tools for success. This episode covers the challenges and triumphs of establishing a new norm in contractor financing, the importance of strategic partnerships, and the impactful strategies that have enrolled over 775 contractors onto their platform.


    Key Takeaways:

    🔹 The transformative impact of tailored financing solutions on contractor businesses.

    🔹 Insights into overcoming legal and competitive hurdles to establish a fintech business.

    🔹 The role of strategic education and system implementation in maximizing business growth.

    🔹 Personal anecdotes and professional advice from decades of experience in the financial sector.


    This episode is crucial for anyone in the home improvement industry looking to scale their business and understand the power of innovative financial strategies.


    Connect With Chris Scoville:

    ➡️ Instagram: https://www.instagram.com/chris_scoville/

    ➡️ Facebook: https://www.facebook.com/TheScoShow

    ➡️ LinkedIn: https://www.linkedin.com/in/cscoville/

    ➡️ Website: https://christopherscoville.com/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingFinance #ContractorSuccess #HomeImprovement #BusinessGrowth

    Show more Show less
    46 mins
  • 225. Why Our Marketing Campaign Flopped: A Revealing Case Study
    Jul 15 2024

    Schedule A Marketing Blueprint Call: https://www.contractordynamics.co/bpcall/?utm_source=Podcast&utm_medium=Podcast&utm_campaign=7.11


    Join Joseph Hughes in a candid exploration of a marketing campaign that didn’t hit the mark. In this enlightening video, Joseph dives deep into the specifics of what went wrong and how his team quickly pivoted to turn failure into a learning opportunity. This episode is perfect for roofing companies looking to grasp real-world marketing dynamics and avoid common pitfalls.


    Key Takeaways:

    🔹 Insight into a failed marketing campaign and the crucial mistake made.

    🔹 Steps to identify and correct marketing errors to save time and money.

    🔹 Understanding the dynamic nature of marketing and the need for continual adjustment.

    🔹 Practical advice on building and managing your own marketing effectively.


    Whether you’re battling marketing mishaps or aiming to refine your strategies, this video is packed with actionable insights. Don't forget to subscribe for more invaluable content designed to help you master the marketing game in your roofing company.


    If you're looking to better understand ways that you can optimize your own marketing, book a call with our team to learn more about our marketing training programs: https://www.contractordynamics.co/bpcall/


    Key Timestamps:

    (0:02) - Introduction to sharing a marketing secret and a recent campaign mistake.

    (1:19) - Details about the failed marketing campaign and its analysis.

    (3:17) - Explanation of their two-step marketing funnel and ongoing engagement strategies.

    (4:47) - Importance of continuous brand visibility for building trust.

    (6:14) - Weekly marketing meetings to review campaign data and effectiveness.

    (7:20) - Identification of a problem in the marketing funnel and subsequent optimizations.

    (9:27) - Insights into the psychological barriers potential clients face.

    (11:17) - Introduction of a new step in the marketing funnel to warm up leads.

    (14:16) - Summary and lessons learned from the marketing campaign mishaps.

    (15:22) - Closing remarks, invitation to subscribe, and outreach encouragement.


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/

    #MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

    Show more Show less
    16 mins
  • 224. Join Us For A Private Q&A with Gary Vee - An Exclusive Event For The Home Service Industry
    Jul 11 2024

    Join The Arena Mastermind: https://arenamastermind.co/


    Join Joseph Hughes and Benny Fisher as they share the exciting journey of securing Gary Vee for an exclusive Q&A tailored for the home service industry. This episode dives into the behind-the-scenes strategies they used, from networking at elite events to strategic emailing, culminating in a special session scheduled for July 18, 2024. Discover the power of connections and strategic planning in bringing top-tier speakers to The Arena Mastermind.


    Key Takeaways:

    🔹 Get exclusive details about the upcoming Q&A with Gary Vee hosted by Contractor Dynamics and Beacon

    🔹 Learn the journey that Joseph Hughes and Benny Fisher embarked upon to secure this opportunity with Gary Vaynerchuk

    🔹 The benefits of being part of The Arena, including dealing with industry-specific challenges like fake reviews and referral networking.


    If you're a contractor or involved in the home improvement business and want to elevate your industry knowledge and connections, The Arena Mastermind is your gateway to growth.

    https://arenamastermind.co/


    Click below to secure your spot for the July 18th event and transform your business approach!

    https://gary.contractordynamics.com/


    Claim your complimentary Gary Vee book, "Day Trading Attention"

    (will only be awarded to the first 25 people to fill out the form)

    https://forms.gle/SEeUhGpYdMyJDncJ8


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    Connect with Benny Fisher:

    ➡️ Instagram: https://www.instagram.com/bigfish.benny

    ➡️ Facebook: https://www.facebook.com/fisherbenny

    ➡️ LinkedIn: https://www.linkedin.com/in/fisherbenny/

    ➡️ YouTube: https://www.youtube.com/@thebigfishcares

    ➡️ Website: https://www.bennyfisher.com/


    Timestamps:

    0:02 - Introduction to the episode, revealing the exciting news about Gary Vee joining The Arena for an exclusive Q&A session specifically for the roofing industry.

    4:34 - Discussion about the event in New York City where the plan to involve Gary Vee was formulated.

    7:41 - Explanation of the VaynerSpeakers bureau and the strategy behind their speaker engagements, highlighting the business acumen of the VaynerMedia team.

    12:04 - Details on how the upcoming Q&A session with Gary Vee will be structured, including how questions will be sourced and handled during the event.

    16:55 - Closing remarks on the special nature of the event, emphasizing the unique opportunity it presents for the roofing industry and a final call to action to register for the event.


    #RoofingSuccess #ContractorGrowth #HomeServicePros #IndustryLeadership

    Show more Show less
    18 mins
  • 223. Building a Roofing Empire: Lessons on Leadership and Growth from Sam Stilley of Amstill Roofing
    Jul 3 2024

    Join Joseph Hughes, host of The Nailed It Show, as he sits down with Sam Stilley, the visionary leader of Amstill Roofing. In this enlightening episode, Sam shares his journey of growth and leadership within the roofing industry, revealing the foundational principles that have driven his company’s success.


    Key Takeaways:

    🔹 How effective leadership transforms company culture and drives growth.

    🔹 The importance of knowing your numbers and strategic planning.

    🔹 Insights into creating a supportive environment for team development.

    🔹 The power of entrepreneurial thinking within established businesses.

    🔹 Practical advice for roofing and contracting business owners aiming for scalability and sustainability.


    Don’t miss this deep dive into what makes a truly impactful leader and entrepreneur. Whether you’re just starting out or looking to inject new life into your business, Sam’s experiences and strategies offer valuable lessons.


    Ready to elevate your roofing business? Book a blueprint call with the Contractor Dynamics team today and start forging your path to success! https://www.contractordynamics.co/bpcall/


    Timestamps:

    00:01 - Introduction to the podcast and guest Sam Stilley, highlighting his leadership role in the roofing industry.

    01:29 - Beginning of the interview with Sam Stilley discussing the busy season and a recent storm's impact on business.

    03:20 - Sam shares insights on lead volume increase and its management challenges.

    07:05 - Discussion on the influence of Sam’s father and his dual career in roofing and law enforcement.

    13:14 - Sam recounts a pivotal moment early in his career triggered by a storm in Houston.

    15:10 - Sam and his father strategize on scaling the business using insights from an entrepreneurship program.

    19:28 - Importance of building a team and delegating to grow the business.

    25:46 - Sam explains the strategic hiring decisions that helped expand his company.

    32:06 - Sam discusses his expectations for business growth and the importance of training his team.

    40:21 - Closing remarks and teaser for a future episode focused on marketing strategies.


    Connect With Sam Stilley:

    ➡️ Instagram: https://www.instagram.com/samstilley/

    ➡️ Facebook: https://www.facebook.com/sam.stilley

    ➡️ LinkedIn: https://www.linkedin.com/in/sam-stilley-9750b88a/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingBusiness #Entrepreneurship #RoofingLeadership #RoofingGrowth

    Show more Show less
    42 mins