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NBRI Episode 15: Hema Yoganarasimhan
Apr 5 2021
Length: 42 mins
Podcast

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NBRI Episode 15: Hema Yoganarasimhan

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Summary
Hema is Professor Marketing at the University of Washington.
She is recognized as one of the leading experts in quantitative marketing. Her research brings together large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions.

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