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NBRI Episode 17: Pradeep K. Chintagunta
Jun 16 2021
Length: 40 mins
Podcast

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NBRI Episode 17: Pradeep K. Chintagunta

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Summary
Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.
Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

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