• Naming Systems Strategy and Hierarchy

  • Sep 3 2024
  • Length: 10 mins
  • Podcast

Naming Systems Strategy and Hierarchy

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  • Summary

  • In this podcast, Ashley Elliott and Mike Carr explore the complexities of naming strategies, emphasizing the importance of context in making naming decisions. They discuss how names like "Dunkalatte" are designed for clarity and brand consistency, while luxury EVs, such as Ford’s "Mustang Mach-E," leverage existing brand equity and signal innovation. The conversation highlights the need to balance creativity with practicality, ensuring naming systems are flexible for future growth. They also stress the importance of considering the target audience's familiarity with the brand, legal availability, and cultural appropriateness, especially for global brands. Ultimately, effective naming requires a thoughtful blend of strategy, creativity, and market awareness.
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