Today I spoke with Ben Green, Chief Revenue Officer for Charity Water.

Their mission is to bring clean and safe drinking water to every person on the planet.

Whether you are in marketing - for a commercial minded - or mission driven organization - this conversation will be relevant.

Ben shared with me his marketing philosophy, which he calls “Look in, Look up, Look out”.

‘Looking in’ is about marketers not just owning - but dominating their most valuable audiences, their ‘superfans or superdonors’, with one simple message.

So much Marketing value - can be unlocked by looking IN first, and in this episode you’ll find out how.

From Delve Deeper, this is Narrow Lanes.

Today, I spoke with Jennifer Garcia, who currently leads Product Marketing strategy at JP Morgan Onyx and has previously held senior roles at Instagram and Google.

With such extensive experience in big tech, I was curious about what drew her to financial services and how she proves the value of marketing in an industry historically less accustomed to embracing it.

In this episode, Jennifer unpacks the concept of ruthless prioritization. She defines it as focusing on the most impactful marketing efforts and blocking out noise, a theme central to Narrow Lanes.

This principle was hammered home for her by an ex-boss at Google who exemplified ruthless prioritization: he would regularly clear all meetings in his calendar to focus solely on one big project.

As much as I admire this approach, I struggle to implement it myself due to concerns about others' perceptions. Jennifer and I discussed the downside of prioritization, the stigma attached to not appearing busy, and strategies to overcome this mindset.

This conversation helped me wrestle with these challenges, and I left with clarity on how to be more focused and less guilty—insights I believe will be useful in your demanding role.

From Delve Deeper, this is Narrow Lanes.

Today I spoke with Jennifer Roberti, CMO at Save the Children.

They are on a mission to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts.

This episode is all about the need for marketers to have a long-term vision and the importance of taking calculated risks.

Jennifer shared with me her insights on balancing the emotional and logical aspects of marketing, she emphasised the importance of both brand engagement and practical metrics. We also discussed the similarities between finance and marketing strategies when building for the long term and delivering outstanding results.

Jennifer's philosophy revolves around building long-term relationships with diverse audience segments and continuously innovating to stay ahead of the curve. She also highlighted the personal challenges of balancing work and home life in today's fast-paced, remote work environment.

Navigating the complex landscape of marketing leadership is difficult. It requires you to drive meaningful engagement for your organization for the long and short term.

From Delve Deeper, this is Narrow Lanes.