Natalie Littlefield is the Vice-President of Strategy for the Borderplex Alliance, a 501c3 organization that is responsible for economic development in the El Paso, Juarez, and Las Cruces Communities.  Since 2013 they’ve helped bring over 15,000 new jobs and over $1.2 Billion of investment to the region.  Beyond the work of sourcing and landing company expansion or relocation efforts, the Borderplex Alliance plays a key role in crafting policy and strategy to support business and quality of life improvements in the region.

The Borderplex alliance just recently released their strategic plan, Ascend 2025, that was the result of a year long collaboration with several stakeholders in the public sector, private industry, and with a broad range of educators to identify actionable items for the community to pursue.  Natalie was the primary author and project supervisor.

The report does mention some policy recommendations around supporting digital transformation in the region, highlights some of our talent assets, and outlines some next steps the community can take to support tech enablement, entrepreneurship, and the unique assets of a binational and tristate area.  

 Natalie’s journey from the arena of international conflict resolution to workforce development to an economic development strategist is also super interesting.