Episodes

  • Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
    Jul 25 2024

    This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?

    Timestamps

    • 00:00 Intro
    • 00:50 News
    • 10:59 Ad of the week
    • 13:54 Break from the commercials
    • 18:18 Name that brand
    • 24:41 Outro
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    25 mins
  • Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice
    Jul 16 2024

    Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.

    Timestamps

    • 00:00 Intro
    • 00:24 Madfest roundup
    • 10:49 Break from the commercials - 17th Century Career Advice
    • 17:05 Ad of the week - Adidas
    • 20:06 Drinks Trolley
    • 24:39 Name that brand
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    31 mins
  • The real winners at Cannes and why humour is back
    Jul 2 2024

    Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.

    Timestamps

    • 00:00 Intro
    • 00:29 Cannes Lions winners vs the data
    • 16:25 Break from the commercials
    • 20:27 Name that brand
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    25 mins
  • A non dull car ad, Cicero inspired advertising and did Jon make the PMW Top 100?
    Jun 24 2024

    Timestamps

    00:00 - Start
    09:44 - Ad of the week
    12:20 - Name that brand
    16:55 - Break from the commercials
    20:34 - Merch

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    23 mins
  • Cannes Lions Preview: The Cost of Dull and Advertising Principles Explained launched
    Jun 18 2024

    In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.

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    37 mins
  • IRN-BRU and Paddy Power new Euro's ads, podcast vs performance marketing and Nicola Wardell special appearance
    Jun 10 2024

    Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...

    Timestamps

    00:00 - Start
    00:28 - Grand fromage clarification
    02:05 - The news
    07:20 - Ad of the week - Irn Bru and Paddy Power
    11:25 - Drinks trolley
    12:27 - Break from the commercials
    14:48 - Phone a friend - Nicola Wardell

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    20 mins
  • Attention on attention, Cheetos makes us laugh and Orlando’s big milestone
    May 30 2024

    The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.

    Timestamps

    00:00 - Intro
    00:46 - Reviews
    02:42 - The news
    08:32 - Break from the commercials
    10:56 - Orlando’s drinks trolley
    14:58 - Birthday Segment
    16:22 - System1 Ad of the Week
    21:30 - Phone a friend

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    26 mins
  • Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week
    May 21 2024

    In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.

    Timestamps

    00:00 - Intro
    00:40 - The News
    06:43 - Apple Creating Waves
    09:04 - Performance marketing tip of the week
    14:19 - Drinks sponsor break
    16:29 - A break from the ads
    18:57 - System1 Ad of the Week
    21:12 - Phone a friend (Sir John Hegarty)
    24:54 - Launch of APE

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    26 mins