• New Data For Fundraising Campaigns

  • May 5 2024
  • Length: 15 mins
  • Podcast
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New Data For Fundraising Campaigns

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  • Summary

  • In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Amy Eisenstein, ACFRE and Steven Shattuck of Capital Campaign Pro, a unique platform designed to revolutionize traditional fundraising campaign consulting. Capital Campaign Pro assists nonprofit leaders in running their capital campaigns by offering a robust support system that includes an online toolkit, expert advisory, and peer group coaching. Their innovative approach is centered around training leaders to conduct their own donor interviews, thus maintaining transparency and strengthening donor relationships, a stark contrast to conventional consultant-led interviews where a third-party intermediary might inhibit open communication. During the discussion, concerns about donor candidness in the presence of nonprofit representatives were addressed. Contrary to the worry that donors might withhold true opinions, Amy and Steven argued that direct interactions actually enhance dialogue authenticity and effectiveness. They asserted that familiar faces can elicit more genuine and detailed feedback, which is vital for the success of any campaign. This method not only builds trust but also fortifies long-term donor relationships; pivotal for ongoing support. The podcast also looked into recent empirical research conducted by Capital Campaign Pro, which underscores the effectiveness of their methods. The study indicated a high success rate of 96% for campaigns utilizing their model, with the majority of these campaigns not negatively impacting the organizations’ annual funds. Interestingly, the data revealed that campaigns are equally successful regardless of the organization's size, encouraging smaller nonprofits that they too can achieve significant fundraising goals. This insight is particularly impactful, demonstrating that strategic, direct engagement and tailored support can empower all nonprofits to successfully navigate the complex landscape of capital campaigns.
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