• New Retail Age is On The Rise With Companies Prioritizing Experiential over Traditional Retail

  • Sep 12 2024
  • Length: 11 mins
  • Podcast

New Retail Age is On The Rise With Companies Prioritizing Experiential over Traditional Retail

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  • Summary

  • Peter Fader, Wharton Professor of Marketing, joins the show to discuss how companies are approaching experiential retail, how the consumers' mindset is contributing to this trend, and how these experiences could help cities revitalize their downtown areas.

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