Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.

Timestamps

00:00 Introduction and Plans for the Podcast

02:53 Building a Media Company and Selling Something Else

18:14 Example: Freight Waves and Sonar

24:47 Example: ClickFunnels

33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital

39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry

43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments

46:39 Rezzi Brands: Scaling Trade Services Franchise Business

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.

Links Mentioned

charliehoehn.com

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.