Managing social media presence across multiple languages and markets is a significant challenge for global brands. Many struggle to balance brand consistency with local relevance, often resulting in ineffective communication and lost engagement opportunities. The complexity of managing diverse teams and adapting to local platform trends further complicates this task.

To help your listeners overcome this challenge, Shaheen will share the lessons learned on her extensive experience effectively managing multilingual social media accounts. She’ll cover best practices for coordinating multiple accounts, creating culturally relevant content, and maintaining a cohesive brand voice across languages. By highlighting common pitfalls and solutions, Shaheen will equip listeners with knowledge to enhance their global social media engagement.

Join us for a special live podcast episode featuring two leaders in the field of language access: Jace Norton, founder of Maya Bridge, and Ewandro MagalhaesThumb, former chief interpreter for the UN. We'll dive into the rich world of Mayan languages and explore the critical importance of providing translation and interpretation services to indigenous communities. Jace, fluent in both Spanish and the Mayan language Q'eqchi', brings invaluable insights from his work bridging language gaps for marginalized groups, while Ewandro's global experience offers a broader perspective on language equity. Don't miss this engaging and important conversation!

About Jace: Jace Norton discovered a love for languages while volunteering as a missionary for two years in Guatemala from 2010-2012. During that time he learned Spanish and Q'eqchi' (Kekchi), a Mayan language from Guatemala, fluently. He later went on to major in Arabic at Brigham Young University and spent considerable time studying and working in Amman, Jordan. Although he never expected to work in the field of language access, his life experiences and circumstances seemed to propel him towards it. He was eventually recruited to work as a Q'eqchi' interpreter where he began to understand the considerable demand for Q'eqchi' and other indigenous languages like it in the US. Not long after becoming an interpreter, Jace felt compelled to do more for indigenous language access than he could do on his own and founded Maya Bridge in 2021. Since then, he and his team has worked towards filling the niche need for language services in indigenous and other lower-diffusion languages and has worked virtually every state and across all fields. Maya Bridge now provides services in over 90 indigenous languages and other lower-diffusion languages from around the world, along with other widely spoken languages like Spanish, French, and Russian. Jace lives in Salt Lake City, Utah with his 8-year-old son who both keeps him young and makes him feel very old, and he enjoys rock climbing in his free time.

About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

Would you like to be a guest on Nimdzi Live, or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!

Join Renato Beninatto and Laszlo K Varga for an insightful livestream discussion on 'The Language Industry Curve.'

This comprehensive report examines 40 years of language services industry evolution and predicts its trajectory for the next decade.

Key topics include

⚡ Historical milestones shaping the industry.

⚡ Technological transitions, from machine translation to AI.

⚡ The future of localization and its role in managing complexity.

⚡ Predictions for industry growth and adaptation.

Gain valuable insights into the past, present, and future of the language services industry.