In this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others’ experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your shoes.

Whether you're just starting out or running a multi-million dollar MSP, the value of a peer group or mentor can’t be overstated. It’s not just about having a network; it's about having people in your corner who push you to reach your goals and hold you accountable when things get tough.

If you're not a camper yet and want to be part of a community of like-minded MSPs, join camp at MSP Camp (msp-camp.com).

This week, we're sharing a throwback episode that highlights an essential principle we believe is important to remember: Having great content means nothing if you're not using it!

Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.

We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.

I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process.

There are tons of ways to use your content to prospect and SELL. And if you’re ready to learn even more about leveraging content, make sure to join us at ScaleCon 2024, where we’ll be sharing powerful marketing and sales strategies designed to help MSPs grow and succeed! Register today https://scalecon24.com/!

If you need some content that will help you sell, check out MSP Camp https://msp-camp.com/!

In this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology.

Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don’t miss out on these valuable lessons!

If you're ready to grow your MSP through marketing, sign up for ScaleCon! This three-day event is designed to provide no-bs, actionable strategies to help you scale in 2025. Sign up now at ScaleCon24.com⁠!

Also, check out MSP Camp at ⁠msp-camp.com ⁠for some great content to implement into your MSP marketing.