Buzz4Good creator Michael Hemphill checks in with a nonprofit that recently made a giant "leap" – pun intended – by opening a new market stocked with locally grown produce and foods in an underserved neighborhood in Roanoke, Virginia.

The mission of LEAP, or Local Environmental Agriculture Project, is to create an equitable food and farming system which prioritizes health and abundance by supporting community initiatives, markets, farms, and farmers.

LEAP's newest venture is a standalone market in Roanoke's West End community. Here to talk about the project is executive director Maureen McNamara Best.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.